KBC 3(with srk) : Concept and Articles - Page 9

SRK burns Bollywood stars on the hot seat?

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As SRK gets ready to step into Big B's shoes & host KBC, here are a few celebs he'd probably invite & grill them to his heart's content. So, enjoy while King Khan baffles all with his fiery questions ...Lock kiya jaye?

Watch the video:

http://broadband.indiatimes.com/audioslideshow/745798.cms

RUCHIKA TALWAR listens to ShahRukh Khan floor his audience and comes away almost a fan

The man can really make most people - especially women -go weak in the knees. His name spells magic and has been known to make people lose their senses - especially women. He 'inspires' them to behave in uncharacteristic ways, that's after they are finished gaping at him. Especially women.

Ladies and gentlemen, we present to you ShahRukh Khan, the phenomenon, the entertainer.

Last week, at the re-launch of another phenomenon, 'Kaun Banega Crorepati'(KBC), the Badhsah of Bollywood wooed and won the hearts of an audience filled with die-hard, hardened journalists (or so you thought).

The relaunch of the show with SRK was necessitated after Amitabh Bachchan "just called the CEO of Star India Network and said he didn't want to carry on with KBC any longer." Star had to look for another host, a star, obviously . And they chose SRK, obviously. "They made the second best choice after Amitji, they chose me," said the man himself. This is the stuff Shah Rukh is made of.

Throughout the press conference, his speech was laced with witticisms while his fans, especially women, reacted with shock and awe, they just couldn't believe they were actually in front of him! Once they came to terms with the Truth, they popped their questions. And "Mr.Khan" began by looking like a frightened lamb, his eyebrows forming a bow on his forehead. Bravely, he answered all questions - whatever their quality - with great patience and elan. Unable to bear the excitement, people asked questions even before the mike was circulated. At one instance, a male and female voice combined and SRK remarked,"What an interesting voice!". Told you, he was always armed with quips.

One lady was honest enough to be completely truthful about her presence at the press conference: "Shah Rukh, I am your 'dying' fan. I fought with my seniors, juniors, you know, everybody, that I had to, had to, be here today and be in front of you and see you." This startled SRK, much as he is accustomed to adulation and praise. Clutching his mike, his "luscious lips" dipped into the mouthpiece and all he could muster after those 'words of honour' was a meek "thank you very much, it's very kind of you indeed." Of course there was the usual more serious questions about how much he was paid, and his stepping into Mr.B's shoes (but what about stepping on his toes?), but nobody was too interested in those answers. We were having too much fun. SRK however, couldn't hold himself from saying,"unkey jootey meray liye bahut bahey hain!" (His shoes are too big for me)

This was not all. another journalist,who got hold of the mike was trying tooth and nail to attract Him. He turned his attention towards her. "Shah Rukh, what is your look going to be like in KBC?" "I am going to have the Tarzan look," he replied quick as silver. And the hall roared with laughter, obviously with SRK enjoying every bit of the attention he was getting.

When journalists are around, can politics be far behind? "Shah Rukh ji, don't you think you are following Amitabh ji's footsteps? Pehley Don and now Crorepati, is politics next?" SRK, as always, had a clever reply. "I am too bloody good looking to be a politician." Where does he get all this from? And in abundance? And so quickly?

Maybe we should ask the women.

-Express Newsline(Delhi) 11/12/06

Star CEO says Bachchan wasn't interested in KBC 3

The million dollar question ( crore rupaye ki baat) bugging each one of our minds, as to why Big B was replaced by ShahRukh Khan in the third season of KBC has finally been answered. The revelation came straight from the horse's mouth. Star Entertainment india, CEO, Sameer Nair told in a recent interview that Amitabh was no longer in continuing with KBC.

Sameer Nair said, "Mr Bachchan wasn't interested in continuing with the show and had expressed his disinterest as far back as July. That's when we started looking for an alternate host. ShahRukh Khan was finalised over the last month.

We respect Mr Bachchan's decision and are grateful he did 360-plus episodes." The popular game show retains its original name and will be called Kaun Banega Crorepati, with a prize money of Rs. 2 Crores.

The show will be aired from Monday to Thursday at 9 pm. Meanwhile, shootings for the episodes will start afresh with Shahrukh Khan, who has been signed for a 60 episodes per year contract. So, set the time tables again as your favourite game show returns with a new celeb host, zing and the same excitement.

King Khan's lines are ringing

Amina Shaikh / Mumbai December 24, 2006

REALITY SHOW: More than a million Indians phone in to sit on the hot-seat of KBC III.

More than a million Indians called on Friday and Saturday to sit on the hot seat of Kaun Banega Crorepati (KBC) III in front of film star Shah Rukh Khan.

The number of wannabe crorepatis for KBC III is 40 per cent more than the 7,00,000 on the first day of Amitabh Bachchan-hosted KBC II.

Star TV, which will kick off the show on Star Plus some time in January, opened the phone lines for participants for a day on Friday evening. Viren Popli, vice-president (interactive), Star India, confirmed that the number of callers had crossed a million.

This time, Start TV has tried to ensure that callers do not whine over jammed lines. "We've built capacity for peak calling so that we can handle up to 30,000 calls a minute," he said.

Star TV is expecting KBC III to restore its fortunes. To ensure nothing goes wrong with the show, it has increased its back-end support hoping to get more prospective participants to call.

During KBC II, Star TV's interactive department handled 1.2 million calls an hour. For KBC III, it has ramped up the capacity by a whopping 50 per cent. "We now have our systems in place to receive 1.8-1.9 million calls an hour," Popli said.

For KBC III, Star TV has also widened its audience through its telecom partners Bharti Airtel, MTNL and BSNL. "KBC III has 30 million Bharti Airtel subscribers and 80 million combined connections of BSNL and MTNL," he said.

BSNL officials said the platform created for KBC III was capable of attending 1,500 call attempts a second compared with 500 for KBC II.

Besides, fixed-line and mobile call rates have been cut considerably this time. "Both fixed-line and mobile calls will cost Rs 2.40 per pulse. It is a two-pulse call (as the question is long and takes time)," Popli said. Last year, the two-pulse call was priced at Rs 6 per pulse for mobile callers and Rs 2.50 for fixed-line users.

Thus, though there may be more traffic on the lines of these companies, the revenue from the show may still fall short from its earlier edition.

http://www.business-standard.com/common/storypage_c.php?left nm=10&bKeyFlag=BO&autono=269058&chkFlg=

Want to change your life? Call SRK

agencyfaqs!
MUMBAI, December 19

While the nation is awaiting the return of the epic game show, 'Kaun Banega Crorepati', STAR Plus is ensuring that the countdown to the launch is well done. The channel has just rolled out three television promos to announce the opening of the phone lines which are the gateway for millions to get onto the 'hot seat'.

The three TVCs have been created on a big idea extracted from the show itself, which is that one big question that can change a contestant's life forever. Hence the approach, 'Kuch Sawaal Zindagi Badal Sakte Hain' ('Some Questions can Change Your Life').

Entrusted with the task of building curiosity and awareness among viewers, O&M decided to go back in time and refresh history. The three films involve three significant moments that resulted out of three questions.



When the question, 'If birds can fly, why can't we?', was asked, an aeroplane was invented. Similarly, when it was asked whether it was possible to capture passing moments, the camera was invented. In India, the question, 'Why should we live like slaves in our own country?', made us independent. These three questions have been tactfully depicted in the three promos. They are supported by visuals that look genuinely historic and render an aspect of reality to the concept. The question that follows at the end of each of these ads is 'Which is the question that will change your life?', establishing a clear connect between the show and the contestant.

"The intention was to communicate the power of a question and this insight was derived from the format of the show itself. As is obvious, it is a question that can change the fortune of a person on the show," says Sagar Mahabaleshwarkar, creative director, O&M, who worked with Vivek Kakkar, associate creative director, and Nitin Pradhan, creative supervisor, to conceptualise the promos.

Phase 1 of the communication plan is aimed at getting participation and calls, and STAR Plus will air more than 10 such commercials this month in the lead-up to the launch in January 2007. Phase 2 of the promos will feature actor and show host Shah Rukh Khan.

"The first phase sets the entire premise and mood for the main promo, which will go on air by end of the month," says Satya Raghavan, V-P, marketing, STAR India, who also says that the marketing-communication plan will be ready by next week.

2006 agencyfaqs!

http://www.agencyfaqs.com/

Duel of the Dons (Part 2)

Big B & King Khan: the safest bets

They have become round-the-year staples for advertisers

ALOKANANDA CHAKRABORTY
Posted online: Tuesday, December 12, 2006 at 0116 hours IST

NEW DELHI, DEC 11: Since his entry into Bollywood in 1992 as the eponymous Raju in Raju Ban Gaya Gentleman, Shah Rukh Khan has starred in 56 Hindi films (including his latest release, Don, and Chak de India, slated for launch next year). Amitabh Bachchan's first film, Saat Hindustani, his only black-and-white film, was released in 1969. Since then he has appeared in over 170 films, including a dozen slated for release in 2007.

So, why are we comparing Shah Rukh with Amitabh Bachchan?

That question is easily answered, especially if you have been watching television and reading newspapers. Shah Rukh, the brand, has the same 'self-made man' persona that the man in the street associates with—something that made Amitabh a phenomenon.

The stark difference in physical appearance aside, the diminutive Shah Rukh has been ferociously knocking home hits in much the same fashion that Amitabh did in the '70s and '80s. In other words, consistency in performance, a quality every marketer worth his salt wants in his brand.

Here's a sampler. Between 1995 and 2005, one or the other of Shah Rukh's films have been among the top five box-office grossers of the year—with Dilwale Dulhania Le Jayenge (net gross: Rs 58 crore) leading the pack in 1995 and Veer Zaara (net gross: Rs 41 crore) in 2004.

And it's not just their performance on the big screen. There are striking similarities in their brand endorsements, too. Shah Rukh has endorsed 24 brands (including colas, biscuits, hair oil, consumer durables, financial products, chyawanprash, soaps… not to forget his contribution to the government-sponsored pulse polio campaign), appearing in over 100 commercials.

Coming to Bachchan, he may not be the highest paid actor—that honour goes to Shah Rukh with Aamir Khan close behind— but he has held forth for 27 brands (his face has helped sell colas, cars, chocolates, pens, paints, chyawanprash, suit material, and polio drops) and made an appearance in over 75 commercials.

In short, if you have a brand in need, you have two choices: get Shah Rukh or Amitabh.

"They are very safe bets, to put it bluntly," says a marketing executive with a Delhi-based FMCG company. "At least, at this point in time, given that we have no cricketing icons to choose from. There was a time when if a cricketer hit three 50s in a row, companies would fall over each other to sign him up. Now that scenario is unthinkable."

Of course, things will change once Indian cricket manages to haul itself out of its rough patch. But until then, flip any channel at prime time and you will have one or the other peddling their endorsed brands with a smile.

Tomorrow: What makes the two such phenomenal brands?

http://www.financialexpress.com/fe_full_story.php?content_id =148687

Duel of the Dons (Part 3)

DONS part-III

What makes Big B & King Khan such enduring brands?

ALOKANANDA CHAKRABORTY

Posted online: Wednesday, December 13, 2006 at 0202 hours IST

NEW DELHI, DEC 12: "Amitabh Bachchan has everything that a man needs—height, voice, education, pedigree, family, faith, command and control over language," explains Prathap Suthan, national creative director, Grey Worldwide. "That contributes to his enduring brand value—he is larger than life, but never out of place. He's kind of everything to everybody. In short, he exudes universal appeal."
What really clinches the deal for Bachchan is the trust factor. That came in handy for Cadbury India, when it was trying to get over the 'worm controversy' that tailed its flagship brand Cadbury Dairy Milk for much of 2003. The same respect and trust made him the ideal spokesperson for Dabur, when it realised that sales of its flagship chawanprash were flagging. "After two years of flat sales, we saw double-digit growth last year," says VS Sitaram, executive director, consumer care division, Dabur India. "His appeal cuts across socio-economic and age strata."

"From a brand perspective, Amitabh is an awesome story," says Harish Krishnamachar, CEO of Publicis-owned celebrity management firm Iconix. "When he started out, he distilled the anger of the seventies' youth on the big screen. Now, at 64, he seems to be more at peace with himself —like the way India is today. He has made himself continually relevant to different target groups at different points in time."

And Shah Rukh? "He is the perfectly ordinary guy, quite the opposite of Amitabh Bachchan," adds Grey's Suthan. Khan's USP is his cocky confidence, sums up Navin Shah, COO, P9 Integrated, which specialises in entertainment marketing. Shah Rukh is what every Indian aspires to be today—successful, confident and loaded with attitude. "A refrain among young Indians is that, 'Boss, we may be mediocre but we are ready to take on the world.' From Dilwale to Don, that's the attitude Shah Rukh has portrayed in his films."

In effect, what makes these two the brands they are is the universal appeal. McCann's Desai summerises it best when he says, "Shah Rukh is the archetype of young India just as Bachchan is the archetype of experienced India. They will always be relevant."

http://www.financialexpress.com/fe_f...tent_id=148777

Kaun Banega host with the most

Shailaja Bajpai
Posted online: Tuesday, December 12, 2006 at 0000 hrs IST

Hi, this Delhi press conference is being held because I am the new host of ABC, sorry KBC (Amitabh Bachchan Crorepati is a better title because he made his fortune and future with the show). I will replace last century's superstar with this one's — only I am not allowed to say 'replace' because the official line (which I stayed up rehearsing all night) is that he is irreplaceable. Let's just say I'm going to Don Amitji's old role (again).

You journalists ask me why Bachchan sahib acts like my test driver, trying out vehicles that I will eventually drive —and because I am a very humble, average, middle class human being like the rest of you, I reply that such comparisons are odious — he was a Coolie but I am the coolest.

Like I said, I am a humble guy but I am being paid much more than him for wearing those designer clothes (how do you like this salmon pink shirt and tie?) and changing my hairstyle every day. He may have 'locked' the computer but I have unlocked Star's money chest. Some say up to Rs 75 lakhs per episode but I have been forbidden by Sam and Sid from answering any questions except on KBC (you could say they have bought my silence). They're the Bigg Boss — don't write that because I can't promote a rival channel unless they pay me triple of what Amar Singh pays Amitji to campaign for SP. Me? I am not interested in politics — I am too handsome (sorry, Rahul Gandhi).

Now don't think I am arrogant and get angry — remember the life of a celebrity is never easy: I have to attend press conferences like this one and answer all your silly questions. Isn't it enough that I belong to Delhi, was a Colum-bum at school and went to Kirori Mal College (or was that Bachchan sahib?). Love me, I am the laal of this city, like Red Fort.

Really, I'm a nice guy. I am not doing KBC because of the money, no, no. Truth is, it gives me a photo-op to interact with my employers. Not Sam and Sid (them too) but the people who I really work for — the Public. Yes, I work for aam aadmi (maybe that is why you say I am close to the Gandhi family?) and you know what makes me feel really, really good? It's that I get Star to pay me on your behalf. I should receive the Magsaysay Award (one I know Amitabh Bachchan sahib has not yet won) for this social service.

Why am I returning to the small screen? Well, first of all, the small screen is not small, it's big (compare it to the computer or mobile) and pays me more than cinema. But that's not why I am doing KBC. No, no. It's because I am a good, loyal Fauji. Also, I know life is a Circus and comes full circle so I am simply returning where I first belonged. Also, if a big guy like Amit Uncle can reduce himself to this, why not I?

Okay, before we leave this room, you to return to your plush newspaper offices, and I to my humble abode in a five-star hotel, I will tell you why I am doing KBC. I woke up one morning with my heart pounding, dhak-dhak-dhak (the way it did in Kal Ho Na Ho) because my son was jumping up and down on my chest threatening that if I didn't accept Star's offer he would ask Amit-dada to adopt him.

Funny? How about this? If I do KBC now, the son of a superstar who they say will succeed me won't be able to step into my shoes because mine can never fit him. Let him rummage in his Papa Bachchan's closet...

Some of the things people dislike about him are:

His self-confidence: He often says things tongue-in-cheek which come across as cocky and arrogant, (though with age, he's a bit more subdued now!) Somehow, this flaunting of self-confidence and success is considered un-Indian. People would probably be far happier if he put on a show of humility, however false and kept a low profile.

His success: Many people feel he isn't an 'actor' in the pure sense of the word. Because he only does out-and-out commercial films which please the masses and bring home the moolah. Also, his many endorsements, willingness to perform at weddings, etc. Somewhere this 'commercial' outlook rubs off on to him as a person, so he is also perceived as lacking in intellectual depth unlike say, Aamir Khan. Few know how well-read and knowledgeable SRK is.

And yes - he's all over! Mumbai being totally film-crazed sports huge hoardings of his ads, but I've seen these in Chennai as well. And then he's on TV commercials, magazine interviews, etc. If your doc was here in the first week of November, she must have had an overdose because the media went berserk - nobody, not even Amitji's b'day is celebrated like this. But it is precisely this sort of overblown publicity(which he doesn't even ask for) that puts off a lot of people.

(Indian Express)

Big guy of small screen: ShahRukh Khan

Our universe is full of stars — celestial as well as terrestrial. Many of them are visible and those that are invisible outnumber the visible ones.

Stars that are visible to the naked eye are seen only at night, if the sky is clear, and only from the dark half of our globe. In the imagination of our poets and dreamers the stars rise at dusk and set at dawn. It is only an illusion.

'To follow knowledge like a sinking star, beyond the utmost bound of human thought, 'exclaims a poet. It is all wishful thinking. 'The mind is its own place. It makes a heaven of hell and a hell of heaven.' It is all 'maya' according to Advaita philosophy.

Stars on Earth

But the terrestrial stars are real. Mostly they belong to the silver screen, and recently they are on the small screen also.

Kings and Khans are of the earth. They are earthly and earthy. Kings are fast becoming an extinct species. They may be found only on playing cards and on chess boards. Heroes of the sports and film world become kings in the eyes of their admirers.


There are Khans and Khans galore, right from Jhengis Khan to Kuble Khan, from Ayub Khan to Badsha Khan, the former being the late dictator of Pakistan and the latter, a great and noble patriot, a staunch believer in non-violence, who fought side by side with Mahatma Gandhi and other national leaders of undivided India. Our grateful people fondly called him the Frontier Gandhi.

Our hero of the week is all these put together. He is the uncrowned king of the filmland. His fans call him King Khan. He is a film star, of the earth, earthy and earthly, his name is Khan, ShahRukh Khan (SRK).

When I think of the movie-land. Another star comes to my mind. He is Salman Khan, who has to undergo a lot of trails and tribulations before the courts of law. An observer has rightly said that bravado and bollywood have gone hand in hand for so long that most movie buffs expect stars from filmdom to be men of unbeatable sinew.

Their fans think and believe that their heroes are demigods and are expected to do no wrong. They cannot see any dividing line between the reel life and the real life.

Blemishless Shah Rukh

But there does not appear to be any blemish in the reel or real life of our film hero —ShahRukh Khan, on whom has fallen the lime-light of the small screen. He is none other than ShahRukh Khan, not the Shah of the Arab world, but the Shah of bollywood.

His numerous fans all over the world call him King Khan, and he is very careful to see that he retains this status.

ShahRukh Khan is undoubtedly the greatest super star of the film world.

He is intelligent. He has abundant self-confidence, almost bordering on arrogance. One is tempted to call him a genius. Perhaps he is, in his own way. His demeanour both on and off the screen appears to be rather queer or strange, but he is honest in presenting that appearance.

He is always conscious of the image created in the minds of his fans and makes an honest attempt to preserve that image at any cost. He is dead serious about it. And it endears him more to his fans. He almost makes them believe that he is one among them, like the man next door.

ShahRukh Khan came to Mumbai from Delhi to try his luck at bollywood.

He had none to recommend his case or to testify about his extraordinary talent bordering on genius. When he landed in Mumbai all he had was just Rs. 15,000. He put up in Aziz Mirza's flat and was forced to lead a frugal life, trying hard to keep body and soul togather until he got a chance to climb up the ladder of success. He was just ShahRukh Khan then — nothing more, nothing less.

Turn of fortune

But soon the tables turned. He moved from success to greater success. He realised that nothing succeeds like success. He became aware that there are only two things that sell in the film land, and they are sex and SRK. If you dont want to have SEX, have SRK — the naughty boy of filmland. And he did sell his wares well. He soon became the most successful salesman on the small screen. All the leading products were seen being sold by him. His popularity on the silver screen overflowed into the commercials of the small screen.

But his income is not small. He is not the God of small things, but a Lord of many posh cars. 'It is no go the yogi man, It is no go Blavotsky; All we want is a bank-balance ' — so runs a Louis Macneis poem. It is said that his income would be enough to run a small country.

He believes that his wealth is earned by him the hard way, nothing to be ashamed of. And he revels in the thought that he is a superstar earning fabulous sums, breaking all rules and previous records.

One great secret of his success is that he never gets upset with a bitter or unpalatable criticism. Some critics usually repeat the same criticism that he is repetitive. There is nothing wrong in being repetitive. History repeats itself. I also do repeat myself. It is natural, he says.

SRK into Big B's shoes

Perhaps his greatest achievement in life is that he is asked to step into the shoes of Big B — the great Amitabh Bachchan — and host the most popular show that was until recently being presented by Bachchan —Kaun Banega Crorepathi — KBC in short.

What ! SRK in Big B's place! — exclaim the diehards of the show business, be it the big screen or the small screen, SRK is setting the small screen on fire, they say.

Nothing wrong. All is fair in the film world or the TV channel-world, say those who are happy that Big B has a worthy successor. Did not King Khan slip into the skin of Don, in which Big B's role is ever-remembered?

Wit and humour

SRK is a great admirer of Bachchan. Taking up the pleasant task that was undertaken by Bachchan so well is a great honour and recognition of his histrionic abilities and his ready wit and humour.
SRK gets twice the amount that was being paid to Big B. Truly he has come back to the point where he began. The big guy of the small screen!

http://www.starofmysore.com

'These comparisons are odious'

JYOTHI PRABHAKAR

SRK is India's biggest superstar, and he knows it, and loves to tell the world about it.

Recently, when someone asked him if Bollywood was on the verge of selecting a new superstar, this was Shah Rukh's 'humble' response,"I am King Khan. And till the last king abdicates, there's no new one. And this one's going nowhere. And no, I am not being pompous when I say this."

SRK is India's biggest superstar, and he knows it, and loves to tell the world about it. So, when asked if we will ever see him as a neta, this was his answer,"I am too good looking to be a politician." And he absolutely refuses to take any question comparing himself and Amitabh Bachchan lying down. What if someone doesn't like his style over Amitabh, in KBC for instance?

Pat comes SRK's reply,"It cannot happen that someone doesn't like me. Lekin phir bhi , if there's someone like that out there, unhey mein pasand karwa loonga ." Quite obviously, humility is not SRK's catch word. And when asked if he will fit into Big B's shoes, he took it literally, looked pointedly at his shoes and replied, "Obviously, his shoes will be very large for me, because I am a small man," and then went on to say, "Comparisons are odious. Let me do my bit and, please, respect me for that. After having spent 17 years in this industry, I should be respected for what I am and what I have done." And of course, when asked if he will be able to replace AB in the minds of millions who have come to identify a Don or a KBC with him, SRK put on an innocent expression and replied,"But I live in people's hearts." And again reiterated,"And trust me, I am not being pompous when I say this." Royal style, that!

'I don't believe in being an icon'

And for all of SRK's "I know of only two Khans, ShahRukh Khan and Genghis Khan" kind of acceptance of his superstardom, Amitabh has remained ever humble. A little too unbelievably, at times. AB has reiterated time and again that,"Frankly I've never really subscribed to these adjectives tagging me as an 'icon','superstar', etc. I've always thought of myself as an actor doing his job to the best of his ability.

These make me feel exalted way beyond reason. I don't believe in being an icon. I'm merely grateful to people for their love and concern. I don't know what I've done to earn it." And last year, at an awards function, AB said that often he wondered whether he deserved all the praise that was heaped upon him. And no, he never went out and out, stating that he was the Sarkar of Bollywood. He always left it to the others. "I guess if you have enough faith in your performances and in the medium, you just carry on. So long as there are people who want to work with me and offer me roles, I'd continue to work. The day they ask me to stop, I'll stop," he had once said. AB's response to his fans praying for his recovery after his surgery last year was also typical:"It was overwhelming to see the expression of people's emotions and love, their sincere prayers and penance for me. I'm short of words and deeds to repay their love. It's a debt that I'll carry on my shoulders."

Perhaps, the most egoistical sentence the man has ever uttered could be in his film Kaalia, "Hum jaha pe khade ho jaate hain, line wahin se shuru hoti hai!"

The SRK-AB Jousts

ROUND 1 (July 2005):

It was said that Bachchan deliberately worked to sabotage ShahRukh Khan's home production Paheli by releasing Bunty Aur Babli and Sarkar on the same day.

ROUND 2 (May 2006):

Ram Gopal Varma started favouring Amitabh Bachchan over SRK. He made Nishabd and held back Time Machine, which starred SRK and Kareena Kapoor.

ROUND 3 (June 2006):

Shah Rukh refused to go to a film festival because Amitabh Bachchan was the brand ambassador of the event.

ROUND 4 (August 2006):

The Bachchans felt that SRK had got a bigger portion of the pie in KANK because of his friendship with Karan Johar. Karan supposedly had to add the song Where's the party tonight to pacify the Bachchans.

http://timesofindia.indiatimes.com/NEWS/City_Supplements/Ahm edabad_Times/These_comparisons_are_odious/articleshow/793313 .cms