Dressed to thrill!--Tina parekh-Article

Dressed to thrill!
11 Jan 2008, 0000 hrs IST,TNN
Ever wondered why so many women, not to forget the men, are hooked to the saas-bahu serials?



If you thought it was only for emotional sustenance, you are mistaken. Everyone has his own reason to watch serials, but for women, it's the gorgeous garments of the stars that gives an added incentive to watch the soap operas.

Take for example, Indu Patel. She watches the serials religiously to take a dekko at the clothes that the characters flaunt. Bright red saris, gorgeous Patialas, ostentatious salwar kameezes, sublime sherwanis there are a whole range of garments on display by the characters on TV that it is very difficult to take your eyes off. "You just want to grab them off the person who is wearing it," chuckles Harshada Khanvilkar, a housewife and a regular watcher of soaps on television.

The viewers' curiosity doesn't end there. They want to know what happens to the clothes that these stars wear after the shoot is over. "We repeat them," informs television actor Tina Parakh matter-of-factly. Tina is currently working in Kasautii Zindagii Kay and has earlier done Kahaani Ghar Ghar Kii. Tina, who has also worked for many other production houses, explains how the clothes are designed, "Usually they have in-house designers who design the costumes, and then they repeat them for different serials and different actors. But, of course, it is done in such a way that the viewers can't spot them."

Gurdeep Kohli, of Sanjivani: A Medical Boon fame, explains it a little more elaborately. "There are stylists who stock up costumes. Also, nowadays, the trend of big shops sponsoring our clothes is catching on. They are great, so they become an instant hit," says Gurdeep. And, they are not only a hit in India but among the NRI population too. Adds Gurdeep, "The clothes become such a favourite that they often come about being named after the character in the serials. So, in effect, there is a huge demand for a Dr Juhi salwar-kameez or a Juhi sari," smiles Gurdeep. Gurdeep is referring to the character of Dr Juhi that she played in the said serial.

But, how does it benefit the big shops? They get mileage as their name or logo is featured in the credit list at the end of the shows. Maya Tiwari, who has been involved in the production of shows like Dil Kya Chahta Hai, explains, "The big brands give out clothes to production houses, that they later sell at higher prices after the TV stars are done with them. These clothes gain more popularity, as they are used once by actors. The clothes are dry cleaned and then sold off."

But, doesn't the fact that the clothes on sale are used once by someone else, shoo away prospective buyers? "No. Not really. Some take pride in buying a sari that their favourite star has worn. And, anyway, it is not common knowledge that used clothes are up for sale. Besides, they are laundered before showcasing, so they look like new ones. Many of these shops have a costume co-ordinator who looks after these matters," adds Maya.

So, now you know how the glittering garments add to the glory of the characters, and why the saas-bahu serials run into tens of hundreds of weeks.


http://timesofindia.indiatimes.com/Entertainment/TV_Buzz/Dre ssed_to_thrill/articleshow/2689571.cms

i dont understand this...tina is just doing 2 or 3 episodes...and how can this serial end on monday? its not making sense at all..atleast the episode shud be 1 hr long or something like that...because..anurag shud actually come back..and taaras marriage shud be stopped..and devki...i donno whats gonna happen to her..but the rest of the family shud know that..and komolika shud be arrested or sth. like that..so how can they show these all in 25 minutes?