Originally posted by: mamta22
Shaheer hiba both have million followers on insta but there show is not a trp topper. That's what I am telling sm followers and trps are not proportional to each other.
but his show airs on Star Bharat...so many good shows have suffered cause air on that dead channel still...the online response for the show is huge. KKIS doesn't have a huge fanbase be online or on tv.
I agree that followers and trp aren't proportional but from a "business deal" prospective, influencers can elevate the popularity of a product. It's risky but can also work. I don't think it will help here.
Edited by xChandrax - 3 years ago