Ekta falls out with Sony?
Allegedly, Kaisa Yeh Pyaar Hai will be the last Balaji serial for the channel
Ranjib Mazumder
The day Kaajjal Sabbki Ankhon Mein Basi replaces Kaisa Yeh Pyaar Hai on Sony, the channel will not have any Balaji show on air. If the grapevine is to be believed, Balaji Telefilms is no longer interested in working with the channel. For the uninitiated, there was a Sony event a few months back, and no one from Balaji attended it.
When contacted, Sandiip Sikcand, chief creative director of Sony, said, "As Kaisa Yeh Pyaar Hai is coming to an end, we have asked Balaji to come up with a new show. But they've told us that they are not yet ready with another show to replace Kaisa Yeh Pyaar Hai for the 8 pm time slot. They are busy with other shows on different channels. Ekta probably doesn't have the time to focus on a show for Sony. We had to move on. So Kaajjal… will go on air on October 9. At the same time, we've heard that Sab TV has been approached by Balaji for a new show. I can't speak for Sab, but it's ironical that Balaji has a show for Sab and not for Sony."
Sikcand was with Balaji Telefilms for four years before he joined Sony. Is there any hidden tussle going on between the Sony and Balaji camps? "As Kaisa Yeh Pyaar Hai was not registering good TRPs, it's better to end the show. Moreover, the serial is coming to a logical conclusion and there's no point in dragging the story further. From Sony's side, there is absolutely no problem. If Balaji comes up with any new show, we will definitely consider it," says Sikcand.
When it was launched, Kaisa Yeh Pyaar Hai was popular among viewers. Can Kaajjal… create the same magic? "Kaajjal… has a good storyline and I am sure it will be as popular as Kaisa Yeh Pyaar Hai was in its initial days," Sikcand says.
When contacted, Tanushree Dasgupta, associate creative director, Balaji Telefilms said, "Everyone knew that Kaisa Yeh Pyaar Hai is coming to an end. But, we don't have any other show to replace it on Sony as we are already caught up with so many serials on other channels."
Priya Mishra, programming head of Sab TV, confirmed the news that the channel has been approached by Balaji for a slot. He said, "Yes, we have been approached by Balaji Telefilms for a slot. However, we've just had a talk, nothing has been finalised yet. We are yet to have a formal meeting with them."