LIC presents Jyoti: NEW NAME OF THE SHOW?

Vr15h thumbnail
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Posted: 15 years ago
#1
I've been checking out the NDTV home page of Jyoti, and today, as far as the title went, 'Jyoti' got replaced by 'LIC presents Jyoti'! What's w/ that? I know that all shows have their sponsors, but this is the first time I'm seeing the name of a sponsor making itself into the title of the show. Also, when they run the footer banner silent promos of the show during the other shows, Jyoti's face has disappeared from those, and what one sees instead is the LIC logo.

How is Imagine itself looking at this? Does it see it as a struggling show, and is willing to give sponsors anything for it to stay on air? How much of time does this show have left? One would think plenty, since there would be Sushma's rehabilitation, presumably weddings of Sudha and Sandeep, and then the final expulsion of Jyoti from the house (is that still the plot?) But if the show is struggling, they should be speeding up things, shouldn't they?

Or is this just the name for tonight's special spousal abuse edition?
Edited by Vrisha - 15 years ago

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niveditha thumbnail
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Posted: 15 years ago
#2
Its not the first time..... even shows like Bidaai and Yeh Rishtha have the same highlight of their sponsor....
-Yuks- thumbnail
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Posted: 15 years ago
#3
Maybe the channel isn't doing that well
Because recently, a lot of Imagine shows are being sponsored
Like last week, PKCM became Close up presents PKCM and stiff like that
Maybe the channel is in a spot of trouble
Yuks
dishu thumbnail
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Posted: 15 years ago
#4
well many shows have the highlight of deir sponsors...as nivedhita said dt yeh rishta and bidai have it too and dey r the most popular shows..so i dont think it has anything to do wid jyoti not doing well or something..
Vr15h thumbnail
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Posted: 15 years ago
#5
Looking at the roster today, looks like Close up presents PKCM, LIC presents Jyoti and Red Label presents Basera. But nobody presenting Meera, Bandini and Rahul Dulhaniya le jayenge. So the latter 3 don't need sponsors, or are up for bids?

Why don't they do placement ads, like Suman brushing w/ Closeup, or Basera drinking Red Label? With the current storyline, they could show LIC chipping in for Sushma's insurance. Any of these would be preferable to the show name itself being altered.

Originally posted by: queenyuks

Maybe the channel isn't doing that well

Because recently, a lot of Imagine shows are being sponsored
Like last week, PKCM became Close up presents PKCM and stiff like that
Maybe the channel is in a spot of trouble
Yuks

Edited by Vrisha - 15 years ago

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