CVs want to end this show? - Page 2

Originally posted by: Donjas

There is another Ekta show on ZEE called Kumkum Bhagya and they are promoting it just fine. It is only JA which is getting the short end of the stick. But, don't worry about promo, even without it the show it leagues ahead of the others on ZEE, in terms of rating.

Ekta has a new serial planned up for COLORS. She already has a serial on STAR. Both channels are bitter competitors of ZEE. Maybe there is some disagreement between Ekta and ZEE over this. Of all Ekta shows only JA has been the consistent money getter for Ekta's production house. It is Ekta's bread and butter, since according to Balaji's latest balance sheet, most of her movies have been flops, JA is the only bright spot.

So, maybe ZEE are putting pressure on Ekta by showing no promos, in order to force her to reduce her business dealing with rival channels. Of course, we all know that is never going to work.

Originally posted by: Star_girl

Yes, JA is Zee's life-line. But Ekta's bread and butter? 😆

Ekta's last two films were major hits, Ek Villain will be a hit too, if we go by the buzz. Ekta does not need TV anymore. Ekta never needed TV. Her PH had already earned abnormal amounts of money from her K-shows. Ekta does TV because she likes feeling powerful in a small pond, also she genuinely likes making television shows as well. So, no it's no loss to Ekta, losing a crore a month won't make her any poorer. But Zee will go down big.

Originally posted by: Donjas

I studied Balaji Telefilms balance sheet for the last quarter. According to it, there were big losses. The losses were due to the poor performance of the film division. Most of the movies had been flops.

The only positive return was in the TV business. A show requires a good TRP and atleast 6 months of airing to recoup production costs. Thus Kumkum Bhagya and Yeh Hein Mohabattein did not contribute positive net revenue.

That leaves out JA, the only money earner for Ekta in the last quarter. Now, do you realize the importance of this serial for Ekta.

Originally posted by: Star_girl

Most film PH goes through losses. Ekta's Main Tera hero and Ragini MMS 2 did pretty solid business recently. If Ekta can shut down shows like Kyunki, Tere Liye, Kasauti which had abnormally high TRPS in a day's notice, she won't hesitate to shut JA down. I don't think she will shut JA down, but people who think she needs tv shows like JA, YHM or so on, don't know how much money Ekta has. Two-three flops won't ruin her PH. Anyway, whatever makes you happy. Ekta does not need television, not now at least. She is here because she wants to be. Not because she needs it anymore. And JA's highest TRP was 5-6, right? Ekta has seen 22.

Originally posted by: rima4ever

i dont want this to end so soon

Originally posted by: luvbarun4ever

I don't want the show to end ...But why is Pari doing another show...

JA stars ont he twitter might know, but i know they mentioned that Shenaaz track will be a long one, so i am sure they won't end the show so soon.

I will miss watching Rajat..Dont say that...Shub Shub bolo!

Originally posted by: Star_girl

Yes, JA is Zee's life-line. But Ekta's bread and butter?😆

Ekta's last two films were major hits, Ek Villain will be a hit too, if we go by the buzz. Ekta does not need TV anymore. Ekta never needed TV. Her PH had already earned abnormal amounts of money from her K-shows. Ekta does TV because she likes feeling powerful in a small pond, also she genuinely likes making television shows as well. So, no it's no loss to Ekta, losing a crore a month won't make her any poorer. But Zee will go down big.