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76manesha thumbnail
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Posted: 12 years ago

Originally posted by: -Yaariyan-

sorry.. but i forgot how ST has got engaged on the discussion... its alright to quote me... but i'm sorry to say this too if there's any other ST fans reading the comments they'll surely say you're being sarcastic... like you said majority want to watch gorgeous fresh face which i don care but anyone can see the sarcasm... i ain't saying not to be sarcastic but it may lead the discussion off the topic which might end in bashing.. m sure there's also few other fresh gorgeous face which colors should promote...

anyway keep discussing... my lappy battery is going down 😭😭 ll come later if the post is open till then 😆😆


See if fans think i am sarcastic i can't help na . I know what i commented & replied . I am well aware about what people are saying here . So chill 😳 . Colors is doing same as they did last year so i don't feel they are doing anything wrong here .
76manesha thumbnail
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Posted: 12 years ago

Originally posted by: Aneri401

Saroj Khan @
sarojkhanji Follow
My darlings with their favourites : on
the set of Jhalak... pic.twitter.com/
CbgXpQvMPR ...HERE IS THE NEW TWEET BY SAROJ KHAN...HER DAUGTERS PIC WITH THEIR FAV SALMAN-DRASHTI...now plzz don't say colors said saroj ji to promote dd...if plp r liking her colors will offcourse promote her



Aneri please aisa mat bolo warna log bolenge Colors ne Saroj Khan ko paise diye hain to promote Madhubala 😆 😆 😆.
Arnav90 thumbnail
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Posted: 12 years ago

Originally posted by: enigmatic_zephy



You are questioning the sanctity of marketing strategies as a subject..😆

Ofcourse they can be manipulated.. advertisements are your simplest examples.. you use the product much later.. you have no idea what's in..

How many true dancing junta is there.. if people were in for only dance they would be on other channels..

anyway, there are ample case studies.. and the basic, fundamental theory of marketing.. consumers are fickle minded.. try taking a consumer survey once..and you will know what I mean..

Dance, grace.. perceptions can be easily influenced.. not everyone out there is a dancing guru..


also, it woul dbe naive to believe dancing is the only factor that goes into selecting and supporting candidates.. otherwise you wouldn't need all the unneccessary drama in the first place..

and be this any industry.. there are always multiple factors involved and hence importance of Conjoint analysis in industries such as media, FMCG.. and others

Neither I am a marketing student nor i am business man so i am really not interested abt surveys you can carry on with it, I would like to say Contestant here are not shaving cream, deodrants or soaps whose result we see after using, Here audience is going to see there performance 1st then gonna vote
-RohitMaxwell- thumbnail
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Posted: 12 years ago

Originally posted by: Aneri401

Saroj Khan @
sarojkhanji Follow
My darlings with their favourites : on
the set of Jhalak... pic.twitter.com/
CbgXpQvMPR ...HERE IS THE NEW TWEET BY SAROJ KHAN...HER DAUGTERS PIC WITH THEIR FAV SALMAN-DRASHTI...now plzz don't say colors said saroj ji to promote dd...if plp r liking her colors will offcourse promote her

thats not promotion... last year too Ronit had tweeted many supporting Ritwik... also VD's wife giving countless interview supporting KVB which is just friendly gesture for me.. not promotion 🥱
Edited by -Yaariyan- - 12 years ago
Cassie.. thumbnail
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Posted: 12 years ago
Haven't read the whole 18 pages, but for once at least the topic is targeted in the right direction. It's Colors which has been opting to promote Madhubala, the show more through Jhalak - pull the reality audience crowd to its show (?)... That's why the clip included the wedding track and VD last week.. and mentioning Madhubala so many times! Increase visibility & curiosity about the show - most would probably tune in to check it out. Business tactics of Colors - can get on my nerves too as a fan, because they are giving the opportunity for people to undermine my fav team's hard-work; still the channel doesn't care about my opinion. They operate the channel as a whole at the end of the day - they'll choose the best strategy for the business. It's the management only which has a say in Colors' decisions.

Well, if they care a little bit about audiences, they'll hear the crying foul call. It's upto ColorsTV to respond.
Edited by Cassie.. - 12 years ago
Little_Mermaid. thumbnail
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Posted: 12 years ago

Originally posted by: manesha76



Aneri please aisa mat bolo warna log bolenge Colors ne Saroj Khan ko paise diye hain to promote Madhubala 😆 😆 😆.

saroj khan bi😡🤣
everybody is baised towards our madhubala🤣
AnnStyles thumbnail
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Posted: 12 years ago

Originally posted by: manesha76




<font face="Times New Roman, Times, serif" size="4" color="#336633"> Aneri please aisa mat bolo warna log bolenge Colors ne Saroj Khan ko paise diye hain to promote Madhubala😆😆😆.</font>

Some won't hesitate to say that
mansimat thumbnail
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Posted: 12 years ago
Secondly about promotion -
Let's divide it into 2 scenarios :

1. When contestants are called only by their screen names within the show, then I think its unfair. Because People who watch other stars on other channels may switch to colors for a reality show and may not like promotion of colors celebrities. If they are mentioned occasionally, its still fine. But not always.

2. Colors promotes the stars of its own shows, working in its own reality show, in between its regular serials. Now this scenario is different. Say Drashti or Sid are working in colors shows. Here colors channel is targeting viewers of Colors only, unlike when JDJ is aired, when many other viewers join in. Basically colors is trying to UP the TRP of JDJ, by promoting the stars of the popular shows on its channel. They want to show the audience, this is what your madhubala looks like, so different, so please do watch the show. People misunderstand that MB or Bv are being promoted. Its the other way round actually. I don't think this scenario is unfair because any channel has to do it do build viewership. They promote other celebrities too but can't call them with their screen names in promos which air in between colors serials. Because that way they will be promoting some other serial on some other channel (sony, star plus, etc). So no channel will do that. Fact is also that colors audience will relate to colors stars. That's why for promos in between regular shows, they use Madhubala and not Drashti.

Lastly, the only way the 2nd situation can be countered is if Sony starts airing Sweta's promos as see 'sweety' in a new avatar. But that they will never do because JDJ is a colors show.
And any big Sweta fans who by some chance may not be following JDJ might flock to it. Sony or any competitor would never want that.

IMO ideally only Drashti name should be used within the show JDJ. For promos on its own channel, in between regular shows, colors has the prerogative to use screen name or actual name. And in a way business sense dictates that to build JDJ TRP, they promote screen names of actors in Colors shows.

Edited by mansimat - 12 years ago
-RohitMaxwell- thumbnail
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Posted: 12 years ago

Originally posted by: manesha76


See if fans think i am sarcastic i can't help na . I know what i commented & replied . I am well aware about what people are saying here . So chill 😳 . Colors is doing same as they did last year so i don't feel they are doing anything wrong here .

last year colors mightn't promoted GC as Yash and Ritwik as Arjun last year 🤣

bye hoping the post will remain open
AnnStyles thumbnail
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Posted: 12 years ago

Originally posted by: -Yaariyan-

thats not promotion... last year too Ronit had tweeted many supporting Ritwik... also VD's wife giving countless interview supporting KVB which is just friendly gesture for me.. not promotion 🥱

I am saying some won't hesitate to say colors gave money to saroj ji to tweet this...

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