Secondly about promotion -
Let's divide it into 2 scenarios :
1. When contestants are called
only by their screen names
within the show, then I think its unfair. Because People who watch other stars on other channels may switch to colors for a reality show and may not like promotion of colors celebrities. If they are mentioned occasionally, its still fine. But not always.
2. Colors promotes the stars of its own shows, working in its own reality show,
in between its regular serials. Now this scenario is different. Say Drashti or Sid are working in colors shows. Here colors channel is targeting viewers of Colors only, unlike when JDJ is aired, when many other viewers join in. Basically colors is trying to UP the TRP of JDJ, by promoting the stars of the popular shows on its channel. They want to show the audience, this is what your madhubala looks like, so different, so please do watch the show. People misunderstand that MB or Bv are being promoted. Its the other way round actually. I don't think this scenario is unfair because any channel has to do it do build viewership. They promote other celebrities too but can't call them with their screen names in promos which air in between colors serials. Because that way they will be promoting some other serial on some other channel (sony, star plus, etc). So no channel will do that. Fact is also that colors audience will relate to colors stars. That's why for promos in between regular shows, they use Madhubala and not Drashti.
Lastly, the only way the 2nd situation can be countered is if Sony starts airing Sweta's promos as see 'sweety' in a new avatar. But that they will never do because JDJ is a colors show. And any big Sweta fans who by some chance may not be following JDJ might flock to it. Sony or any competitor would never want that.
IMO ideally only Drashti name should be used within the show JDJ. For promos on its own channel, in between regular shows, colors has the prerogative to use screen name or actual name. And in a way business sense dictates that to build JDJ TRP, they promote screen names of actors in Colors shows.
Edited by mansimat - 12 years ago