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Producers refuse to comment on whether Teri Meri Love Stories telefilms are running loses. They are optimistic that the concept will catch up soon.

The TRP's of the episodes of Teri Meri Love Stories are hovering around 1 or are below 1. The buzz is that producers end up spending more on telefilms as they want higher production values but don't end up making money from it.

We asked a few producers whose telefilms had been telecast on Teri Meri Love Stories about the economic aspect. They however wished not to comment on this commercial aspect but did give their opinion on why the telefilms were fetching low TRP.

Rajan Shahi of Director's Kut said, "I would not like to comment on the economics of telefilms as that is between me and the channel. I would however like to say that telefilms have a fresh and innovative presentation. It will take time for telefilms to pick up. We should experiment instead of going by the safe tried and tested route. We shouldn't have just daily soaps and reality shows. We need to look beyond that. It is too early to jump to the conclusion that telefilms have failed to appeal to the audience by judging the performance of the initial weeks."

Neeraj Sachdeva of Shontara Productions too was tight-lipped on the commercial aspect of losses and gains. He explained, "When I made my telefilm for Teri Meri Love Stories I didn't want to be calculative in terms of money. About the not-so-high TRPs of the telefilms, let me say that one episode was pitched against the DID finale. Yet another episode was pitched against the Jhalak Dikhla Jaa episode with Salman Khan and Katrina. We have strong shows on Colors, Zee and Sony also going on at the same time. The popularity of telefilms isn't dying down. In fact I think the popularity will pick up soon."

Myleeta Aga, General Manager of BBC Worldwide Productions India told us crisply, "I don't know much about the commercial aspect. I think it will take some time till the viewer gets used to this new concept. Getting viewership on weekends is anyway difficult as families go out."

The TRP's of the episodes of Teri Meri Love Stories are hovering around 1 or are below 1. The buzz is that producers end up spending more on telefilms as they want higher production values but don't end up making money from it.

We asked a few producers whose telefilms had been telecast on Teri Meri Love Stories about the economic aspect. They however wished not to comment on this commercial aspect but did give their opinion on why the telefilms were fetching low TRP.

Rajan Shahi of Director's Kut said, "I would not like to comment on the economics of telefilms as that is between me and the channel. I would however like to say that telefilms have a fresh and innovative presentation. It will take time for telefilms to pick up. We should experiment instead of going by the safe tried and tested route. We shouldn't have just daily soaps and reality shows. We need to look beyond that. It is too early to jump to the conclusion that telefilms have failed to appeal to the audience by judging the performance of the initial weeks."

Neeraj Sachdeva of Shontara Productions too was tight-lipped on the commercial aspect of losses and gains. He explained, "When I made my telefilm for Teri Meri Love Stories I didn't want to be calculative in terms of money. About the not-so-high TRPs of the telefilms, let me say that one episode was pitched against the DID finale. Yet another episode was pitched against the Jhalak Dikhla Jaa episode with Salman Khan and Katrina. We have strong shows on Colors, Zee and Sony also going on at the same time. The popularity of telefilms isn't dying down. In fact I think the popularity will pick up soon."

Myleeta Aga, General Manager of BBC Worldwide Productions India told us crisply, "I don't know much about the commercial aspect. I think it will take some time till the viewer gets used to this new concept. Getting viewership on weekends is anyway difficult as families go out."