Who loves Jassi...anymore?

Amore anyone?: Mona Singh

Who loves Jassi...anymore?

If you thought the makeover of Jassi was possibly the only big thing that could happen on the show, you are surely mistaken. When it comes to showbusiness, the sky is certainly the limit.At a time when zillions of channels are competing for attention, the eternal one-upmanship game never ends. Jassi Jaisi Koi Nahin, one of the few shows which set the trend for similar serials, is in a mood to take another step in marketing its favourite product: Jassi herself.Jassi is already one of the most popular shows on the channel as it appeals to many middleclass homes across the country. It also enjoys a loyal viewership right from children to housewives to adults.And now, even as the bumbling Jassi has learnt to glide gracefully taking everything that came along her way in her stride, the channel adds one more feather to her cap.To go into a little flashback...do you remember the time when our poor dear Jassi was without a guy in her life. Even the dreams that she saw of Armaan Sir seem hazy without her thick frame spectacles.And then facing the grave situation of a problem of excesses she not only had Armaan but also Purab eating out of her hand.Now the situation might just get a little out of hand. Because soon she might just have the whole country falling for her.The channel has launched a 'Who loves Jassi' contest with a little help from Archies, the card-and-gift store chain.So the next time you are at the store, all you have to remember to do is pick up a form and go right ahead and answer three simple questions and complete a slogan.And if you happen to be one of the lucky ten you could just win a trip to the Jassi studios in Mumbai. In case Lady Luck does not smile so broadly, then you might win gift hampers personally signed by Jassi!Or better still you could simply become a journo and get to go on the sets every other day till you get so completely bored that you wouldn't even want to know what Jassi does and how she is!