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Two shows to replace Jassi
Aroona Irani's woman-centric soap and Dheeraj Kumar's supernatural thriller will take the old favourite's place
Subhash K Jha
Missing Jassi Ahluwalia? Still think Jassi Jaisi Koi Nahin? Sony has found seductive ways of weaning Jassi addicts away from the week-night fix. Two new serials produced by two of the most reputed professionals in the business have been roped in to do the needful.
Beginning June 5, every Monday night at 10 pm, Aroona Irani, who tasted huge success with soaps like Des Main Nikla Hoga Chand on Star Plus and Mehndi Rang Layegi on Zee, brings to Sony a new woman-oriented tear-jerker called Vaidehi.
According to Sony sources, Irani hopes to do away with the flop-show Rabba Ishq Na Hove on Zee with Vaidehi on the rival channel. Interestingly Irani has moved away from her favourite leading lady, Sangeeta Ghosh (who is apparently busy with Ravi Chopra's Viraasat to go on Star Plus in June) to cast Pallavi Kulkarni, the leading lady of Star's now-defunct Kehta Hai Dil, in the title role of Vaidehi.
Sachin Sharma, who played Krishna in Star's Kahani Ghar Ghar Ki, will co-star with Pallavi. Says the Sony source, "The failure of Aroonaji's last serial has left her shell-shocked. She has had almost cent per cent success on television before Rabba Ishq Na Hove. She's more determined than ever to bounce back with Vaidehi."
The other Jassi-replacement, this one for Tuesday nights beginning June 13, is Man Main Hai Vishwas, produced by veteran content provider, Dheeraj Kumar.
Actor-turned-TV-producer Dheeraj Kumar goes back a long way on the home medium. He has produced successful soaps like Sansar and some mythologicals for Doordrashan, and he is now ready to bring to Sony a completely new viewing experience.
Man Main Hai Vishwas will feature a series of stories on the supernatural experiences of ordinary people.
The Sony source says, "We've had great success with horror shows like Aahat and also with thrillers like CID. But this is the first time we're doing a straight take on supernatural experiences and human faith in inexplicable phenomena," reveals the source.
It's interesting to note that decades ago such shows propagating occult-supernatural experiences were banned on national television. Today, the scenario on satellite television is such that every genre of content is welcome.
With Irani's Vaidehi and Dheeraj Kumar's Man Main Hai Vishwas occupying Sony's prestigious slot made available by Jassi's exit it's time for the channel to cross its fingers and hope that the substitutes work.
"It's always tough to replace a long-running addictive soap. We hope Aroonaji and Dheerajji, with their long experience on the home medium, will divert audiences' attention into the new experience," says the source. Two other major serials will come on air shortly to occupy the Wednesday and Thursday primetime slots vacated by Jassi.