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hi Rubi,Originally posted by: redwine1
THE UN STRUNG HEROES''.As I sit to write my review ' for the first time I am completely at a loss of words ' it was a writers block for me to rival all blocks ' this was because .. it was the DEATH OF CREATIVITY today in IPK '
That's when it hit me ' Is there a creative way to write about the DEATH OF CREATIVITY'..
So here goes guys ... hot topic 😉
GUL KHANS GUIDE TO A YO YOing TRP
Note: A must guide for all young aspiring production designers, directors, creatives & anyone interested in working behind the scenes in the Telly land
1. For a yo yo in TRP it is extremely important to understand that you need a TRP .. so firstly .. put out the most catching promos for your upcoming programme, & give it a tag line which will catch the attention of a huge population..
So what have you done ' today you have created a Need amongst an audience pool to see the said programme.
2. Then you take some relatively good actors & transform their lives .. and make them into characters that the whole audience population will instantly fall in love with . Make them drool ' & they will stick to you.
So what have you done: you have created a fan base & a sticky audience base who will be with you through thick & thin .. because they are in love with the actors/characters
3. Then you unveil a gripping storyline '. Which promises the audience ROMANCE,drama,action,intrigue,laughter,sadness,anger,angst,music, dance' yes make a complete masala mix.
So what have you done: Now u have bound your audience emotionally .. now they are your puppets .. now you can start manipulating your characters anyway you want & the audience will find the justification for you.
4. Then You create a Viral marketing plan to rival that of big internet giants.. you start sending information about your upcoming episodes & spread news information on the sizzling chemistry of your lead stars.
So what have you done: You have opened a channel to vent out your Rants, your comments. You opened a channel to send your audience information which they need not know .. you have opened a channel to make your audience pre decide whether they want to watch your next episode .. there in lies your first win in the battle of yo yoing your TRP ' now the audience has a choice .. to NOT watch your episodes.
5. Then you build aspirations amongst your viewers .. you start to titillate them with the said promised chemistry .. & hold them captive .. you give some glimpses of your genius ..
Note: The Glimpses of Genius should be kept to MINIMUM since it builds expectations which cant be upheld & then your TRP nosedives & the YOYO effect is gone.
So what have you done: You have believed in your own publicity & inviciblity & now you can say a happy goodbye to your story line & let the chemistry tell a tale of its own
NOTE: add Numerous Useless "Rabba Ve " moments & periodic stripping of the well in shape male heartthrob.6. Now that you have your audience firmly in your grasp & you have managed to reach the pinnacle of your TRP ' you will start to play with the reason you have reached the top '. Your story' Now is the time for the BIG TWIST IN THE TALE ' the twist being you will change the storyline to a mockery of what it should've been
So What Have you done: You have successfully managed to ruin months & months of work down the drain & have got the desired YO YO effect to the TRP ' yes it has crumbled .. it crumbles to its NEW LOWS.
7. Then you go and say WHAT THE & play another big gamble you let your Main protagonist go for a long break to live his dream .. thereby effectively crushing yours.
So what have you done: you have effectively taken away the life blood of your serial, the main male protagonist.. yes the reason for which countless young girls tune in day in and day out.
8. Then your largess towards your Main male Protagonist will have a rippling effect amongst your other relatively minion star cast and they will start demanding high prices or make useless fake demands
So what have you done: you have now successfully rocked your own boat, a once smooth sailing ship is now well & truly stuck in vicious currents out of which no one can come out unscathed, which will again have far reaching impact on your serial. You will change storylines, you will ruin characterizations & you disgruntle some of the Rare Sane audiences which watch Indian Shows ( not an important base I tell you)
9. Then you decide to up the ante .. you now want a reverse in the yoyo TRP now you want it to go up once again to its hitherto ridiculous lows .. so you up the pace of the story , add intrigue, add drama, get the Hero back & show him at his macho best, try to add some sizzling romance & ofcourse use the most effective tool you have at your disposal your viral marketing engine to create the buzz
So What have you done: You have successfully duped your starved audience into believing there is a feast at the end of this track. You have titillated & frustrated your audience to such high levels that their whole concept of creativity is defined by one passably okay scene .. now they are again coming into your clutches they will start calling the most mediocre scene into a CREATIVE MARVEL.
10. Then when your entire audience base is with you rooting for you, expecting the story to move at breakneck speed, expecting the disgustingly stretched track to end & the story to move to another realm ' you throw another googly at them. You suddenly stop the movement of story & halt the progress of the serial by adding FILLER episodes.
So what have you done: You have built expectations & carelessly butchered the expectations as well. You have given a glimpse of saneness & reverted to madness at once thereby confusing the Audience completely
NOW U HAVE ACHIEVED YOUR AGENDA ' remember Confusion was in the name of you Serial .. today you have lived up to the name .. you have proved the name of your serial '.
Iss Pyaar ko Kya Naam Doon ????
(Statutory declaration: there is a lot more gyaan to impart .. this is only first in the series .. we will periodically unveil 10 new strategies in yo going your TRP)
Now for the Review ..
What do I say about an episode which dint touch me from any angle .. a filler episode .. if there were clues they were so veiled that I am happy I dint make the attempt to unearth them '
Today we got the Unilever marketing strategy ' Old Stuff in New packaging
What did we see ' we saw Death of Creativity
There were probably a total of 4 scenes today ' seriously nothing noteworthy '
Khushi & Nk following Shyam as per precap .. he hoodwinks them .. comes home to see Khushi there with nani ..
Death of CONTINUITY: Look at the patch work done by the director ' when they show Shyam , Khushi & Nk in their car it is bright day light outside .. & the Stock shots used of Delhi are of early evening ' HOW LAZY can a post production & a direction team be ' that you couldn't take time out to find a stock shot with the same backdrop ' ..
The funniest dialogue of the scene .. Khushi tells NK that Shyam is so smart .. just so that no one suspects him he has hired a different car ' & she & NK are taking the home car to be recognized by Shyam ????
Cut to night Khushi & NK trying to unearth what happened ..
That's when it strikes Khushi that she had seen a withdrawal message on Shyam's phone of Rs. 5,00,000/- so they decide to investigate the bank statements of Shyam .. DivyaJyoti bank ' They as yet only want to know the reason of Arnav's kidnapping ' but they will not make a single attempt to figure out where Arnav is '
DEATH OF LOGIC: yes Shyam when he withdrew the money he was mentioning the reason for the same ' or when he withdrew cash from the account one could trace the final recipient of the cash.. If the duo of Khushi & NK are so talented ' why have they as yet not figured out that Arnav did call them from another cell phone why cant they try tracing the call ' or is it selective intelligence'Cut to : The new storm brewing ' I already mentioned this in my post yesterday ' that Buaji .. will be detrimental to Payal's ' marriage rather than a savior ..
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EXCERPTS FROM YESTERDAYS POST:
But as I viewed the Buaji .. portion of the episode ' what struck me was '
WILL HISTORY REPEAT IT SELF ' once again Buaji ' is helping one of her nieces .. she is guiding her towards what she thinks is right for her ' Similarly it was this buaji .. who was guiding Khushi towards Shyam & we all know how that ended ' ' But will this be right for Payal '. Lets wait & watch '
______________________________________________________
DEATH OF CLEAN REASONING: Payal wanted help in overcoming her shyness when surrounded by upper class colleagues & friends of her husbands ' then why are they showing her trying to physicalty attract her husband,,, wasn't their recent 3 month marriage a Love marriage .. whats changed ??? guys do u even study your tracks ' or since a couple of your fans have shouted at you give us some parallel tracks that you made one so flimsy ' that one gust of rabbave wind will unravel it '
Cut to: the most Confusing & Stupid scene of the Episode:
Yes you confused me in the breakfast scene ' I always thought Mami was an accomplice .. dint we see her just a couple of episodes back helping Khushi break into the kidnappers den ' so then why was she baiting her today' just a few days back you showed mami cudly & friendly with Khushi on the puja day .. why was she back to her acerbic best? Yet again you have a forced feed scene .. showing Concern for Arnav by nani ' yay should I jump & dance ' again to placate a couple of your viewers you force feed a scene which has no need to the set up '
DEATH OF CONFIDENCE IN ONES ON STRENGHT: yes this was the death of the your confidence Gul on your product .. Monday, yesterday & today you succumbed to pressure ' pressure from some vocal viewers, pressure from your actors, pressure from your Channel ' & what we were left with was .,..
DEATH OF CREATIVITY'.
I am hoping for the resurrection of Creativity .. the eternal optimist in me yearns to see the story back on track ' the romantic in me is whimsical to see the lost glory of IPK ' I am hoping this is not death ' but a coma ' from which you will resurrect IPK.
I know guys very small ' not at all explanatory ' but today I understand what Doods says ' when ur emotionally invested' & you see the emotions being butchered ' its very difficult to write '.
Ok so I end with these simple lines .. which summed the whole episode for me '
GOLMAL HAI BHAI SAB GOLMAL HAI '.
SEEDHE RASTE KI YEH TEDHI HI CHAAL HAI ..
GOLMAAL HAI BHAI SAB GOLMAAL HAI '.
The above Panktiya ( lines).. is dedicated to our very loving Gul Khan
Aapne aaj in panktiyon mein Jaan dal di ' aaj 20 minute mein humme in panktiyon ka matlab samjha diya '
( you have brought life into the above lines & in 20 mins explained the true meaning of the above lines)
Meaning of the above verse
Ki Jab story seedhi ho'. Jab sab accha chal raha ho .. toh usse bekaar v kharab kaise karte hai ' ( That when a story is progressing straight & well how do u mess it up)
A slightly dejected ' a slightly disillusioned me today ' but hey guys tomorrow is a new day .. a new sunrise ' so Bring it on Gul ' try me ' I am still going to be here ' @ 8:00 Pm sharp catching Arnav ( hopefully) & Khushi '.
If mood strikes or have a eureka moment will definitely update
Originally posted by: Rupunzale
Hi Iritz,
Great post!Yes...they are playing the mirror game...height of dumbness. I have a serious headache.Forgot to add...mami do has some kind of amnesia...oh wait...the cvs have a permanent one😉Priya
Dear koel,Originally posted by: sunshine99
Kiska rasta dekhe -e- dil-e-saudai...
Meelon tak khamoshi...
I am in a lamenting mood...[YOUTUBE]http://www.youtube.com/watch?NR=1&feature=endscreen&v=kNYAjb38MkY[/YOUTUBE]
Ritz 😃 Mirror Mirror on the wall, who is the dumbest of them all??? - WE WE WE the viewers 😕Gr8 post... bulls eye on Maami, Payal & Anji...👍🏼Abt Maami - i felt she is doing this on purpose so tht thy can somehow tell everyone abt the kidnap issue... but is tht wise? or is it required now ?Good points on their guts to let the main lead go off for more than a month & BD's (here we go again - we are nt able to digest this 😒)yes patience is wanning off real real very fast... 😡
How is Balika Vadhu ? I don't watch anything except IPk...maybe I should start...Originally posted by: sunshine99
Ruby what a closure to the loop..Unsung to Unstrung..Brilliant👏I was mentioning in day before yesterday's post that "the G Club[using the term my IF buddy Ruby fondly refers] have perfected the art of staying in between no.4- no.8 on the TRP chart. If they want to stay here with the pendulum swings of every week I have no reasons to complain..."and today you beautifully highlighted the maladies they suffer from... seriously when will they wake up to the fact that the episodes need to keep the viewers on the edge of their seats and not the TRP's??I just witnessed the rain seq of dhishum dhishum in childbride... the bar for the much hyped confrontation to out do went high by few inches..😉...I am eagerly awaiting the quick fix solution by the white vest guy to this problem...