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Is Pyaar Ko Kya Naam Doon? is a story of LOVE that happens to Khushi and Arnav who constantly HATE each other.

Khushi is a modest girl who basks in the love and care of her quaint family in Lucknow, who run a Halwai shop. She strongly believes in Devi Maa, truth, honesty and the goodness of people. Arnav is the richest man in Delhi, who redefines affluence as a Garment tycoon. All that matters for him is success, money and power. His life has no place for God and Goodness.

Their first encounter in Lucknow is disastrous. Arnav mistakes Khushi to be an opportunist and shatters her reputation. Only the intervention of Shyam, a very charismatic man, saves her the taunts and molestation from the local goons. As a result of Arnav's actions, Khushi has to leave her hometown with her elder sister, Payal and live with her Bua in Delhi. Arnav and Khushi's tryst with each other continues in Delhi too.
In an unusual twist of fate, Khushi by mistake ends up damaging Arnav's expensive car. Arnav blames her again and she promises to pay him back for the damages.

Khushi now has no option but to find work to honor her commitment to Arnav, and that too she has to find a suitable job without even being acquainted with the ways of Delhi. Shyam again comes to her rescue and finds her a placement.

But to Khushi's horror, she ends up working in Arnav's office. And this marks the start of a journey filled with tremendous battle of wills, hatred, adjustments, attraction and love.

Khushi likes Shyam who appears to be an erudite and rooted character as opposed to Aranv. She thinks of him a friend while Shyam is truly besotted with her and has ulterior motives which Khushi is unaware of.

Herein begins the tryst of relationships where this seemingly romantic love triangle gets its edge and a surprise twist. Due to the irony of fate; the eternal star crossed lovers – Arnav and Khushi are put into situations where they battle their emotions and feelings; where they come face to face again for sake of their cherished relationships, their family. The misunderstandings ensue, the passions collide, and there is pain and betrayal; desire and desertion; promises and commitments...

It is a story of love which can not be decoded in simple terms. When it looks like a love story of hate, the passion brings them together...when it looks like love will conquer all odds; the destiny plays its cards. The characters in this story are motivated by different forms of love which further propels the Arnav and Khushi "love" story. The question one is left asking is that will the opposites get bound by attraction or will hatred push the chasm between them even more? Will the last person they want to be with will be the same person they cannot be without? And what will be of this "love"?