In my opinion SP's handling of IPK3 shows a complete lack of competence and integrity,therefore the brand that has been most damaged by the IPK3 debacle has been SP.
1) From the IPK3 promos (which I think are the most authentic representation of what the real Advay/ adni story was supposed to be) - it is clear what the story and character that Barun had signed up for his return to TV. How SP thought that story was suitable for 8pm slot on SP makes we wonder how committed SP were to the real adni story. SP were well aware of the base story, a revenge love story, was a new concept and therefore the story should have been given sufficient time to attract the trp audience, changing the story from week 3 does not show any commitment. Neither the adni story or the character unlayering had even started at this point. It feels like SP wanted brand Barun Sobti back on SP but not the story or the character that he had chosen to return with, and it was his choice, Barun had turned down other shows and characters. Which as a Barun fan upsets me. It is well known that IPK1/Arnav was supposed to be a much darker story but was evolved into a romantic-comedy, did SP always plan to do the same for IPK3?
2) Barun had been away from the trp audience for 5 years, online popularity should never have been used to set initial expectations for trps. The fact SP did makes me wonder how well they understand the TV audiences or tribal mentality of the star/show fandoms. I am sure had the real adni/advay story been told for a couple of months, Barun (+Shivani, Ritu) would have created enough magic to create an organic buzz about the show that the trp would have grown over time. Those resisting watching Barun's new show, for whatever reasons would have been won over too and the trps would have improved.
3) SP at the end of the day make money out of their advertising revenue, not the TRPs, so unless they were losing advertising revenue with IPK3, they should have allowed time for the TRPs to rise. By all accounts IPK3 was one of the most highest profile show of the year, so I would presume advertisers were happy being associated with IPK3, the show most definitely was getting its fair share of publicity.
Finally, the fact that SP brought back the king of romance in a love-story and then decided to take the show off air before we got to see Advay start his romantic journey must have been celebrated by all other Channels, PHs and fandoms. I have no doubt that Barun as Advay in love would have set a new benchmark for romance, I am so gutted about the fact that we the fans, wont get to see that and Barun never got to do the iconic scenes that he as an actor wanted to do when he agreed to portraying advay.
Edited by Sana2017 - 7 years ago
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