Ok so lets wait and watch. This show maybe a finite series for 2 months or so.
Besides unfortunately for Star plus none of their new shows have worked very well for them lately. Lets see how this fares otherwise they may go back to making IB one hour again.
Besides I think Ishqbaaz has alot of potential as a half hour show.
When they started it all the characters were given significant roles in just that half an hour slot and the pace of the show was good and the editing crisp.
What I think the makers struggled with was setting up 3 love stories in that half hour. But I think now the love stories are set! Anika and Shivaay are now together. Om and Gauri also seem to be established characters now and their love story has already begun. Rudra and Bhavya also have been established well... their point of conflict has also been explained. The story now seems to be moving towards the family drama part. The love stories I think will move to being the sub plot.
I remember when the 3 brothers started promoting Ishqbaaz.. Nakuul had said after very long we will see a family drama on tv. So that is what it was supposed to be .. about how the 3 brothers will keep their bond and family intact. It will move back to that again.