~~Anand Sagar's 'RAMAYAN' AT#1~~ - Page 52

NDTV Imagine's Ramayan Ad

NDTV Imagine has taken an different route to promote Ramayan. It has focussed on moral values of Ramayan and decided to promote it. It is targeting parents and their children. Children are a old favorite of advertisers. They know that parents will not compromise on product or service which benefits their children.

In case of TV, children already have their Cartoon Network, Hungama and POGO etc. For education, they have the option in form of Discovery, National Geographic, Animal Planet etc. For adults, there is already a clutter of mythological serials on the television. So why will they choose Ramayan over other mythologicals?

In fact, often advertisers use children for non-children product categories as well. Children use their pester power against parents for these products and reward our marketers. In many families, children are influencers as well as decision makers.

How successful NDTV Imagine's Ad will be? Its intentions are right. It is using the USP of Ramayan and positioning it as an alternative moral education. Will children oblige?

Originally posted by: lily_k25

hiii everyone 😳...me back here after ages i suppose and again me gonna start my post with some pics 😆😳

Originally posted by: lily_k25

hiii everyone 😳...me back here after ages i suppose and again me gonna start my post with some pics 😆😳

Originally posted by: Varnita.

Hai Lily, Welcome back 🤗

Have heard that u have the Episodes Downloaded upto 80 or Something, Is it True ? 😲

Originally posted by: JanakiRaghunath

I am thrilled! Can't wait.

Ramayan returns in new avatar on NDTV Imagine

Media planners are giving the mythological saga the thumbs up, citing reality-show and soap-opera fatigue as important factors that might give the epic a jumpstart

Valmiki's epic, Ramayan, is all set to make a comeback on telly, but in an all-new avatar.

NDTV Imagine, the entertainment channel headed by Sameer Nair, plans to showcase the televised adventures of Lord Ram from January 21. Interestingly, the show is being produced once again by Sagar Arts, the family that introduced mythology on television.

During its original broadcast (two decades ago), Ramayan was enormously popular, drawing millions of viewers as its popularity reached a point where the entire country would come to a virtual standstill when it was telecast.

The channel believes that the new version has the advantage of being produced in times of huge technical advancements, which will greatly enhance the story telling. "The enthralling production values and fresh approach to storytelling gives the new Ramayan an appeal that will entertain and delight viewers across all age groups. The entire production is being executed at Sagar Film City in Vadodara, where grand sets have been erected to depict key areas in the kingdom of Ayodhya, the birthplace of Lord Ram," says Sameer Nair, CEO, NDTV Imagine

The characters in Ramayan will be essayed by a new generation of actors. Gurmeet Choudhary will play Lord Ram, while Debina Bonnerjee will play Sita. Ram's three brothers, Lakshman, Bharat and Shatrughan, will be played by Ankit Arora, Vije Bhatia and Lalit Negi, respectively.

The new Ramayan, which will be a daily weekday soap airing four days a week at prime time, has been received with shock and awe by many planners. "There has been enough evidence that in this age of reality shows, shows like Prithviraj Chauhan and Sai Baba have done outstandingly well, but such shows are a good watch for weekend entertainment. Placing Ramayan against old horses like Kyunki and others during the weekdays is a huge risk which could well pay off because of the emotional equation Ramayan shares with Indian middle class housewives. I think it is a well thought out move," says Mona Jain, executive vice-president, ZOM.

Sagar Arts has roped in popular names for the show. The music of Ramayan has been composed by Ravindra Jain, and Kavita Krishnamurthy and Suresh Wadkar have sung the title track. The sets have been designed by art director Omang Kumar. Designer Nisha Sagar has created the costumes and accessories.

Prem Sagar of Sagar Arts says, "Ramayan, like the river Ganga, is sacred, timeless and immeasurable. A dip in the values of idealism and sacrifice embodied in Ramayan is like a bath in the Ganga that purifies your thoughts, speech and action and washes away all evil. Twenty years ago, our revered father, Ramanand Sagar, created a revolution through a blockbuster show. Now, we, the second and third generation, hope to recreate the same magic."

Nair says, "Ramayan has a huge connect with audiences across the country and has all the elements that will deliver on our promise to entertain and delight. The Sagars are powerful storytellers and the final word in creating mythological epics for television and we believe that our partnership has the potential to make Ramayan a show that the whole family will watch together every evening."

Originally posted by: lily_k25

hiii 🤗

jaanu ne batadiya kya tumhe??

i had downlaoded 80 episodes of Ramayan earlier yaar.. but couldnt downlooad the rest as the channel got deleted😡

thanks to you, i am again able to download all teh episodes🤗 .infact just hit a century today..downloaded 100th episode from ur youtube account today 😳