Saas, bahu and soap suds
- Singing or talking small-screen stars the latest must-haves at
weddings
ZEESHAN JAWED
Indian Idol Abhijeet Sawant: Rs 4 lakh will jazz up the marriage
party
The look is more ornate than normal. The crowd, comprising
family and friends, is dressed in wedding finery. The singer
eclipses the bridegroom as the baraatis have a blast…
Sounds more shaadi mandap than musical stage? That's just
what it is. And overshadowing both bride and groom is an
Indian idol, or rather the Indian Idol — Abhijeet Sawant.
And if not Abhijeet Sawant, it's Hussain (of Khul Ja Sim Sim) or
Aman Verma (the host of Indian Idol) or Juhi Parmar (KumKum
on STAR Plus) or…
And why not? Belting out of a few numbers at a sangeet
ceremony in the city — Mohabbatein lutaoonga and more — is
said to make the young singing find of Sony richer by around
Rs 4 lakh in an evening.
And mouthing a few dialogues made famous by their small-
screen characters gets the STARs anything between Rs 1 lakh
and Rs 3 lakh, depending on their daily soap appeal.
Clearly, for those who cannot afford the SRKs (Shah Rukh
Khan, of course), small-screen stars are shining brightest at the
mandap.
According to event managers in town, the demand for singing
or talking TV stars to jazz up marriage parties is at an all-time
high, courtesy the craze of reality shows and K-serials.
"These small-screen icons have their own following, especially
among women and kids. They have access to our drawing
rooms 24 hours a day and people start identifying with these
characters. They want them to be part of their special family
occasions," says Vinod Bhandari, managing director of
Wedding Xtraordinaire.
But why the clamour for glamour at weddings? "People want a
marriage which will be remembered for a long time to come
among their peers. And they are willing to pay what is required
to get one or two celebrities they can relate to, to take the
stage," adds marriage manager Bhandari.
To make the celebrity presence more meaningful than
monotonous, the party plan goes far beyond smiling and
posing for family photographs or signing autographs for all and
sundry.
Innovation is the name of the star game at shaadis, with event
managers conjuring up tricks according to the trade. If it's
Indian Idol Abhijeet or failed finalist Amit Sana, singing popular
Bollywood numbers is the order of the evening.
For soap stars, it's lights, camera, action, on a different stage.
"For a marriage in April, we roped in Hussain and Juhi Parmar
to do some dance sequences. They practised in Mumbai and
performed in Calcutta on the wedding night. The two-and-a-
half-hour programme had most of the Bollywood shaadi
numbers," says Vijay Bokadia of Moksh Events.
Among a growing section of marriage revellers, the question is
not whether to get down some stars, but how much to shell out
and who to get.
Katrina Kaif reportedly took Rs 3 lakh for a brief appearance at
a wedding reception at City Centre. In stylised ethnic wear, she
took the makeshift stage and left guests gaping.
With TV stars often more in demand than cine stars and music
being the mantra of marriage bashes, the next big thing being
plotted by event managers is bringing Bhangra boys and
rappers down from foreign shores for a day.