ZEE TV: Umeed Wali Smile with Rati
International Women's Day is just around the corner and Zee TV has come up with their own unique initiative for the occasion which wil be celebrated on 8 March 2013.
Taking ahead the ZEE positioning 'Umeed Se Saji Zindagi', Zee TV aims to put an 'Umeed Wali Smile' on the faces of women. To be a part of this, Zee TV first urges audiences across the world to sign an online petition (http://www.ipetitions.com/petition/every-woman-deserves-to-smile-umeed-w...) to declare their support for the campaign. The petition can be accessed through the official Zee TV Facebook and Twitter pages.
Akash Chawla, ZEEL, Marketing Head, National Channels, says, "We salute and celebrate women and their lives all year through our shows on our channel. Women's Day is just one more opportunity for us to show how much the women in our lives mean to us. Each one of us can in our way do something every day to bring a smile on the faces of the women around us. Our association with Priyadarshini Taxi service and initiating the petition 'Every-woman-deserves-to-smile-umeed-wali-smile' is a small step towards ensuring a positive change in the mindsets of people. It should build into a larger movement towards appreciating women daily."
Log onto our Facebook page (Facebook.com/ZeeTVIndia) or Twitter handle (@ZeeTVOfficial) to know more and join in the movement too!
Kyunki Saas Bhi Kabhi Bahu Thi 2
