Theory on why this show is still such a hit

I have seen this show on and off since it started, no more than 2-3 episodes in a row, because the collective let's-sit-in-the-hall-and-rant-against-one-person for 3 episodes has a mental limit in my case.

I have never been active on this forum so I am sure someone must have already this before, but after seeing today's episode, I had total clarity (almost felt like a mental orgasm) as to why this show remains popular despite all the negativity and madness.

I think it is the TV show equivalent of breaking things - i.e. it gives the viewer (at least this one) the vicious satisfaction of seeing people saying the vilest things to someone's face that we cannot even imagine doing in real life.

Let's admit it - we may not have the cheap thoughts that Virat and Paakhi and the samast Chavan household seem to have in unlimited supply - but we all have at least one person in our life against whom we have bhadaas but we can never let it out because it is family, our boss, a close friend who drives us total nuts sometimes or simply an annoying person in public transport.

BUT BUT...in this show, right from the day Sai came home married, there is such a free flow of insults, bad behaviour and cheap potshots that it feels almost liberating, that one may sometimes think "chalo, main toh yeh nahi bol sakti, par isne toh apne mann ki bhadas nikal li, woh bhi sab ke saamne".

Any thoughts??

P.S. After today's episode, I think I have my dose of negativity for another month after which I will surely find that somehow Sai left with a baby Vinu but 8 years later, she is raising a girl!! And of course, it will make sense the way everything makes sense on this show!

Yeah, this show is the definition of outrage bait. Make the characters and story so vile that people will angrily tune in to watch. Angry fandom is still a fandom.

Originally posted by: girlwhowaited

Yeah, this show is the definition of outrage bait. Make the characters and story so vile that people will angrily tune in to watch. Angry fandom is still a fandom.

Cool word - outrage bait. Didn't know it but this is exactly what I was getting at :D

I think it's the same reason why Big Boss is still around after 14 years!

Chalo..someone finally summarized Ghum

Waise FD used to call it sasta Big Boss 😆

This show is really addictive...Maine khudh kitni baar dekhna chod diya tha..par fir 1,2 din baad wapas aakar episode dektha hai..without any shame🤧chaahe vanku kitna bhi crap dikhaye..par agle episode kaisi hogi ye curiosity hamesha hota hai..sab log kamse kam insta clips dektha hai..hamara yeh haal hai toh socho trp aunties ka kya haal hoga..aur hum yaha har thursday ye sochthe he ki iss show ki trp kam kyu kam nahi hota😇😬

Originally posted by: girlwhowaited

Yeah, this show is the definition of outrage bait. Make the characters and story so vile that people will angrily tune in to watch. Angry fandom is still a fandom.

outrage is the most needed ...negative publicity !

people like me will tune in to show his/her disapproval of storyline / character !!!!!!!!!!

Probably feel good factor for us - chalo jaise bhi hai hum, atleast Chavans jaise nahi hai 😆

Originally posted by: girlwhowaited

Yeah, this show is the definition of outrage bait. Make the characters and story so vile that people will angrily tune in to watch. Angry fandom is still a fandom.

I watched ghum on and off. I could not bear when they started Shruti track and stopped completely 🤢🤢

My MIL and three SILs were total fans of this show and they watched it only for Pakhi. Yes. Pakhi. They watched it in TV, and they sympathised with Pakhi as they took the story of Pakhi loosing her love, Virat, she had to get married to his brother and stay in the same house and later Virat got married to Sai. They all considered Pakhi as bechari abala nari, who is a total looser.

A few months back my MIL came to stay with us. she was watching the show in evenings and I get too much irritated with even dialogues. My husband used to take me out for walk before he puts on the show for her. My husband could not understand why I am so against a show. It was Sam's death track I think

I just asked him to watch a single episode, listen to Pakhi's dialogues and think about it. And it worked wonders. 🤣

My husband banned the whole family from watching the show. And my MIL and all SILs silently agreed to him. What a DIL can not do, a son can easily get it done in Indian families, you know. Now I am happy that i have successfully reduced 4 viewers of the show.😉😉

Originally posted by: Lethamukund

I watched ghum on and off. I could not bear when they started Shruti track and stopped completely 🤢🤢

My MIL and three SILs were total fans of this show and they watched it only for Pakhi. Yes. Pakhi. They watched it in TV, and they sympathised with Pakhi as they took the story of Pakhi loosing her love, Virat, she had to get married to his brother and stay in the same house and later Virat got married to Sai. They all considered Pakhi as bechari abala nari, who is a total looser.

A few months back my MIL came to stay with us. she was watching the show in evenings and I get too much irritated with even dialogues. My husband used to take me out for walk before he puts on the show for her. My husband could not understand why I am so against a show. It was Sam's death track I think

I just asked him to watch a single episode, listen to Pakhi's dialogues and think about it. And it worked wonders. 🤣

My husband banned the whole family from watching the show. And my MIL and all SILs silently agreed to him. What a DIL can not do, a son can easily get it done in Indian families, you know. Now I am happy that i have successfully reduced 4 viewers of the show.😉😉

This was equally sad and funny! 👍🏼