ETR2 TRP Discussion Thread #1:DT note Pg26 - Page 86

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MissDareDavil thumbnail
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Posted: 9 years ago

Originally posted by: zoopassion



No dear TRP is 1.7.. Urban + Rural is the real TRP and from now onwards only that will be released. Since it is the 1st week of release of urban + rural data, they have given urban data too ie, 2.2. From now onwards TRP means Urban + rural which includes 150 million households as against only urban data which has 50 million house hold..




They mentioned both toh I m sure they are counting both
Alpha_Aakash thumbnail
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Posted: 9 years ago
Guys With rural data added the Prime Time definition will change..!! Rural viewers go to sleep around 10 so in all channels TRP of 10-11:30 slot is very low.
In contrast early prime time like 5 Pm to 7:30 Pm will get good ratings from now onwards. But get ready to bear the brunt in random weeks whenever there is heavy rain / Power Cuts..!! Whole Rural data will disrupt the ratings..!!
MissDareDavil thumbnail
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Posted: 9 years ago

Originally posted by: AkkiHP

Guys With rural data added the Prime Time definition will change..!! Rural viewers go to sleep around 10 so in all channels TRP of 10-11:30 slot is very low.

In contrast early prime time like 5 Pm to 7:30 Pm will get good ratings from now onwards. But get ready to bear the brunt in random weeks whenever there is heavy rain / Power Cuts..!! Whole Rural data will disrupt the ratings..!!



Well u r post is making sense
Thank God ETR2 don't have big difference in between rular and urban unlike MATH
ReelyROSExx thumbnail
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Posted: 9 years ago

Originally posted by: Ethereal.Surbhi

both r different in time slot too. no offense but lajwanti presents tht era more accurately. ETR2 is more stylish lavish n well known actors big budgeted n well promoted.


Yeh ...Thts obviously one main reason

I have watched few epis of Lajwanti , it really gives us the feel of that period , n I think it also has a beautiful story line . definitely deserves better ratings

But abt ETR2 being promoted ... Well... I dont know abt others .. but the last Promo we got here in middle east was 1 n half months before .





MissDareDavil thumbnail
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Posted: 9 years ago

Originally posted by: MissDareDavil



Well u r post is making sense
Thank God ETR2 don't have big difference in between rular and urban unlike MATH


Winter is coming we are going to suffer more 🥱
Sherni_Jerry thumbnail
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Posted: 9 years ago
thn it will give chance to segment channels audience. it will give chance to advertiser also for their target audience on their prefered slot
ReelyROSExx thumbnail
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Posted: 9 years ago

Originally posted by: AkkiHP

Guys With rural data added the Prime Time definition will change..!! Rural viewers go to sleep around 10 so in all channels TRP of 10-11:30 slot is very low.

In contrast early prime time like 5 Pm to 7:30 Pm will get good ratings from now onwards. But get ready to bear the brunt in random weeks whenever there is heavy rain / Power Cuts..!! Whole Rural data will disrupt the ratings..!!


So now ETR2 is not in the prime time slot ??


Well... better !!!
MissDareDavil thumbnail
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Posted: 9 years ago

Originally posted by: ReelyROSExx



Yeh ...Thts obviously one main reason

I have watched few epis of Lajwanti , it really gives us the feel of that period , n I think it also has a beautiful story line . definitely deserves better ratings

But abt ETR2 being promoted ... Well... I dont know abt others .. but the last Promo we got here in middle east was 1 n half months before .







Yes we are maneaging without any promo and without any biggest twist
Sherni_Jerry thumbnail
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Posted: 9 years ago

Originally posted by: MissDareDavil


Winter is coming we are going to suffer more 🥱

MATH is low on urban chart too. only 2.1 last week 2
Sherni_Jerry thumbnail
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Posted: 9 years ago

Originally posted by: ReelyROSExx



Yeh ...Thts obviously one main reason

I have watched few epis of Lajwanti , it really gives us the feel of that period , n I think it also has a beautiful story line . definitely deserves better ratings

But abt ETR2 being promoted ... Well... I dont know abt others .. but the last Promo we got here in middle east was 1 n half months before .





not just promo. it was heavily promoted during launch. zee launched too many shws. so i guess it get less promo nw as new shws coming too

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