EMA 's timing clashes with Sathiya. CVs want to capture the viewers of Sathiya serial. Aunties who watch Sathiya will change the channel during advertisement and find a new Gopi in Pakhi. Pakhi is bechari abla nari. Her parents are bad. Her husband cheated her and her sasuma is dayan. They will sympathize with her and starts watching the show. And EMA will gain high TRPs.
but after two or three episodes they will realize their mistake. Gopi was portrayed as abla nari as she was orphan and illiterate (at the start of the serial) and jia Manek/Deboleena have acted well. After two or three episodes, the aunties will feel cheated and leave the show as according to current track, I think Saathiya is far more better than EMA.
CVs will realize their mistake but it will be too late than as they will lose their loyal viewer. The viewers who are bashing them in last two weeks move on slowly and invest their time in other serial.