The truth is that the majority of the youth in Indiadon't watch Hindi serials. They prefer to watch American serials or channels like Discovery. I have several younger members in my family and extended family. Not one of them watches a Hindi serial. I think the tag of saas-bahu keeps them away.
And if you see the list of top 10 serials year after year, it's dominated by such shows.
The sad thing about MM is that most people weren't even aware of the show airing. By the time people knew of it, it was too late. Plus, no one expected an archaic channel like Star would air such a show!
Moral of the story...never ever watch a youth-based show on Star. Wonder which show/s will be the next on their hit list. I can name two.