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At the helm of 2007, Star One highlighted the differentiated programming and the promise that it kicked off with. In the past few months, the channel offered programmes across a range of genres – comedy, drama, action / thrillers, game shows, reality and movies with a difference! An array of shows targeting the youth have also been introduced on the channel namely Dill Mill Gayye, Bol Baby Bol, Chhoona Hai Aasmaan, Ranvir Vinay Aur Kaun amongst others.
And ushering in the New Year, its time to celebrate once again! Star One, the high on adventure, energy, mystery, drama and fun channel sets new benchmarks! With its slew of new shows, Star One's overall GRP's have grown by 29 % over the last 4 weeks with an average touching 73 GRP's. Additionally, Star One with 23.9 GRP's in weekday prime defeats both Sahara One and Sony Entertainment Television in the week beginning Dec 24, 2007.
The past few weeks have seen Star One's steady upward growth owing to shows like Ssshh Phir Koi that extended to twice a week last Friday, Dill Mill Gayye, Chhoona Hai Aasman and Annu Ki ho Gayi Wah Bhai Wah continue to deliver steady ratings and a robust growth week on week. The growth will be accentuated further with the brand new 'dhamakedaar' shows & many other exciting concepts, which are in the pipeline.
"We are extremely delighted at the response that we have got from the audience for Star One. Through innovative programming and compelling content, Star One carved out fresh viewer space in the minds of people. We hope that the line up of more exciting and varied content combined with a brilliant mix of programming will keep the viewers entertained and coming back for more!" says Mr. Prem Kamath, VP Marketing & Communications, Star India Pvt Ltd.
Since its launch, Star One has been vowing audiences with a diverse line up of shows that take viewers away from the regular fare that is available on Indian television today. With things looking brighter in 2008, prime time viewing guarantees never to be the same again and promises to grow from strength to strength every week!
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