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1Colors delivered 239 GRPs while Zee delivered 226 GRPs.( now its sliding between 220 and 240) ZCE did not seem to make much difference well lets wait for the trps😊
Sony was at 178 GRPs, Sab at 138 GRPs and Imagine at 80 GRPs.
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| Indiantelevision.com's Media, Advertising, Marketing Watch |
| Star Plus' weekend gamble pays off in first display |
| Indiantelevision.com Team |
| (2 February 2011 10:10 pm) |
| MUMBAI: Star Plus' gamble to sprinkle weekend content with original shows as a counter to movie telecast on rival general entertainment channels seems to be paying off. The first feedback for the newly tailored 7-10.30 pm weekend band is positive. As per Tam data for the week ended 29 January, the 7 pm show Love You Zindagi opened with a 2.1 TVR. It had a time spent of 17.1 minutes. Meanwhile, Pyar Mein Twist managed a 1.4 TVR and an average time spent of 10.1 minutes. The star attraction for the channel was Wife Bina Life, which opened with a whopping TVR of 3.6. Produced by BBC Worldwide, the show portrays the life of average middle class men taking up the challenge of becoming homemakers, while the women of the house go on a holiday. The show had a cumulative reach of 16.5 million, while the average time spent was 19.9 minutes. |
| Starting 29 January, Star Plus has launched three new shows along with one special one-hour maha episode for weekends. The three shows include two fiction based shows - Love You Zindagi (7-8 pm) and Pyar Mein Twist (10-10.30 pm); one reality show Wife Bina Life (9-10 pm); and a maha episode of fiction show during 8-9 pm. |
| On the whole, Star Plus saw a 22 GRP (gross rating points) decline in the week over the prior seven-day period. Its weekday primetime declined by three GRP points and weekend movies by 18 GRPs. |
| Meanwhile, weekend primetime original programming added 31 GRPs to Star Plus' kitty along with other parts on weekdays and weekends (6 and 4 GRPs respectively). The channel held its first position with 338 GRPs (from 360 GRPs in last week). Meanwhile, Colors, Zee TV and Sony Entertainment Television maintained their respective positions without any major gain or loss. A look at other channels - Colors with 239 GRPs (243 GRPs previous week); Zee TV with 226 GRPs (235 GRPs); Set with 178 GRPs (173 GRPs); Sab with 138 GRPs (137 GRPs); Imagine TV with 80 GRPs (86 GRPs); Star One with 36 GRPs (41 GRPs); and Sahara One with 30 GRPs (30 GRPs), according to Tam data. |
STAR Plus, the No. 1 GEC, has lost 22 GRPs for the week ended 29 January. As per TAM data (C&S 4+, HSM), the channel has 338 GRPs and a relative channel share of 25 per cent, down from 25.5 per cent in Week 4.
At No. 2, Viacom 18's Colors has lost four GRPs and has 239 GRPs in Week 5. However, its relative channel share has moved up from 17.3 per cent to 17.7 per cent in this period.
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At No. 3, Zee TV too has lost nine GRPs to end Week 5 with 226 GRPs. Its relative share remains stable at 16.7 per cent.
The No. 4 GEC, Sony has witnessed a small upswing in GRPs -- from 173 to 178. Its relative share has also increased from 12.3 per cent in the previous week to 13.1 per cent in Week 5.
Sibling channel SAB, at the fifth position, has scored 138 GRPs in Week 5. Its relative channel share is 10.2 per cent for the week, up from 9.7 per cent in Week 4.
At No. 6, Imagine TV has lost six points during the week to score 80 GRPs. Its relative share has also dropped from 6.1 per cent to 5.9 per cent. It is followed by DD1 with 50 GRPs and a channel share of 3.7 per cent.
STAR One is at No. 8. The channel's relative share and GRPs have dipped marginally to 2.7 per cent (2.9 per cent in the previous week) and 36 GRPs (41 GRPs in the previous week), respectively.
Sahara One and STAR Utsav have garnered relative shares of 2.2 per cent and 2.4 per cent, respectively.
Pavitra Rishta leads the list of 10 most-watched programmes on Zee TV, clocking a TVR of 7, followed by Pratigya and Saathiya Saath Nibhana on STAR Plus, with TVRs of 5.7 and 5.3, respectively. The fourth most watched programme is Jhansi Ki Rani with 4.5 TVR. Yahan Mein Ghar Ghar Kheli, Sasural Genda Phool and Laagi Tujhse Lagan follow, with 4.4 TVR each.
Uttaran (4.2 TVR), Yeh Rishta Kya Kehlata Hai (4 TVR) and DID Doubles (3.9 TVR) are also part of the Top 10 list.
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