Bigg Boss 19: Daily Discussion Thread - 24th Sep '25
Katrina and Vicky officially announce her pregnancy!!!
TRAUMA KAHA 🤧24. 9
Yeh Rishta Kya Kehlata Hai Sept 24, 2025 EDT
🏏Pakistan vs Sri Lanka, Super Four,15th Match (A2 v B1) Abu Dhabi🏏
🏏T20 Asia Cup 2025: IND vs BD, Match 16, A1 vs B2 - Super 4 @Dubai🏏
Sonam Kapoor Announces Bollywood Comeback
Shah Rukh Khan, Rani & Vikrant at the National Film awards- page 3
Abhira is most pathetic character in gen4
All the activism/feminism is reserved for kachara FL?
OSO was based on Divya Bharti death?
Pranit killed it today
Back to square one: Tosu is forgiven 🤣🤣🤣
Farhana constantly goes on family
Yeh Rishta Kya Kehlata Hai Sept 25, 2025 EDT
Suggest Name For Vicky Katrina Baby
Happy 200 MANNAT❤ ....MHKPK🥳
Movies of Sonam Kapoor's which I enjoyed
ROOM SERVICE 25.9
Hawt Geetmaan Moments 🔥🔥💋💋
Originally posted by: radhika5
Zee's Aversion to Reality
By Sudeep Jain
The past few months have not been good for investors in Zee Entertainment Enterprises.
With the company's flagship channel Zee TV losing market share to more adventurous rivals in the busy October-to-December quarter, the firm's shares have lost 6.5% in this period, underperforming the BSE 100 index by nearly 5%.
On Tuesday, the company's shares were trading 3.1% higher at 140.30 rupees ($3.11) in the early afternoon after having fallen 1.9% in the previous session.
According to TAM, a television viewership measurement agency, Zee TV has fallen to the fourth position in the Hindi general entertainment segment in the week ended Dec. 18, ranking behind Sony TV for the second straight week. But the viewership figures paint a more dismal picture than is warranted, say some analysts.
Hi Misti
welcome back--
Thanks for posting the article.
I realy like the heading Zee's Aversion to Reality.
At least this journalist seems to check his facts before writing---
Zee really needs a makeover to get back in the game. Zee TV, although a small component of the business, it can do better than what it has done in the last quarter from Oct-Dec 2010.
Well, coincidentally it is the same quarter after CB was closed.
I really wish that Zee TV takes the viewers views seriously and make an announcement of bringing back Avinash and Rubina.
| ||
(31 December 2010) |
Over the last two years, since the launch of Colors in 2008, we have
come expect a very dynamic and unpredictable Hindi GEC environment. The year 2010 was no different. Star Plus showed a resurgence in the first half of the year, backed by two successful new launches - Pratigya and Sasural Genda Phool. In the last quarter, Sony's rise to the no. 3 position was the big story. KBC, followed by Jhalak Dikhhla Jaa, helped Sony inch ahead of Zee TV in what continues to be a see-saw battle. Also helping Sony's cause have been its new fiction properties - Saas Bina Sasural and Krishnaben Khakhrawala - and the fact that most of Zee TV's fiction launches in 2010 were non-starters, given the expectations set by the channel's strong pedigree in fiction content over the last few years.
But for me, the big story of 2010 was the rise of non-fiction. Amidst scepticism, KBC returned on the small screen, with a revamped format, the original host, and a new channel. The program's consistent deliveries in a tough weekdays 9pm slot surprised many cynics who thought Sony was flogging a dead horse. Bigg Boss too reached its best-ever performance, across four seasons. But what caught most by surprise was the incredible opening ratings of Jhalak Dikhhla Jaa on Sony. Truly, the fiction vs. non-fiction divide is not the way we have known it till 2009. It is far more balanced today. The table below illustrates this point using data from our product Characters India Loves (CIL). The percentage of respondents choosing non-fiction characters over fiction characters has improved consistently in the last year and a half.
Month | Fiction Share % | Non-Fiction Share % |
Sep 2009 | 80 | 20 |
Dec 2009 | 74 | 26 |
March 2010 | 75 | 25 |
June 2010 | 64 | 36 |
Sep 2010 | 64 | 36 |
Dec 2010 | 62 | 38 |
| Each CIL study covers 2400+ respondents across six cities in 15-44 yrs. SEC ABC(70% females, 30% males) |
In a highly cluttered environment characterized by ever-decreasing loyalty levels, the role of marketing became ever so important. If a new non-fiction show did not generate enough buzz when it launched, it stood very little chance of resurgence. However, for fiction, the resurgence could come over weeks, as content evolved. Many fiction shows opened to good numbers but struggled to hold on, while many others showed consistent groW*H on the back of powerful content.
The table below lists the top 10 non-fiction and fiction launch marketing performances in 2010, as measured by Showbuzz, which tracks the UA (Unaided Awareness) and TA (Total Awareness) of new shows on television.
Top 10 Non-fiction and Fiction Launches in 2010 (Showbuzz) | |||||
| Non-Fiction | Fiction | ||||
Show | UA | TA | Show | UA | TA |
Bigg Boss 4 | 63 | 96 | Gulaal | 38 | 76 |
KBC | 50 | 98 | Tere Liye | 35 | 87 |
Khatron Ke Khiladi 3 | 42 | 98 | Ganga | 34 | 89 |
DID Li'l Masters | 33 | 90 | Kaali | 30 | 75 |
Jhalak Dikhhla Jaa | 31 | 92 | Behenein | 27 | 92 |
Indian Idol | 30 | 94 | Kaashi | 24 | 71 |
Rahul Dulhania Le Jayega | 25 | 92 | Jamuniya | 24 | 61 |
Masterchef India | 19 | 75 | Rishton Se Badi Pratha | 21 | 79 |
National Bingo Night | 18 | 78 | Sasural Genda Phool | 21 | 74 |
Zara Nachke Dikha | 17 | 78 | Chaand Chhupa Badal Mein | 21 | 73 |
Sony has managed a steadily growing year, especially in the last four months. The channel seems set to become a consistent no. 3 in 2011, if its fiction content continues to get stronger, like it has in recent times.
But in all this, don't rule out the biggest story of 2010-11 - SAB TV. Breaking every notion of the GEC viewing, the family-inclusive de-stress channel has reached never-before numbers, within striking distance of Sony and Zee TV at times. The way the mood of the country is moving, it will be no surprise if SAB manages to grow further. Comedy, along with reality television, is where the next level of groW*H lies.
(Shailesh Kapoor is the Co-founder and CEO of Ormax Media, a company specializing in consumer research in the media and entertainment industry).
Originally posted by: radhika5
Me thinks--the reason behind failed Zee TV's strategy regarding their new shows----is best explained by the cartoon...I wish I could have substituted a Carrot for an Apple😊 (but it was too much work)
Zee TV's Innovation
Thanks Misti for the article...hmmm so blaming other..reality shows for their lack of skills n opeartional efficiency😡Radha me too want the same. Cb2 shud come as saving grace for channel and they better learn to treat shows nicely
Originally posted by: lavalina
ya i think after bringing back old srials like CB zee gona moved up again
Originally posted by: bholabear
Thanks for the article Misti.
So many similar articles about Zee's dropping TRPs, TAMs, and what not are being aired, but no sign if Zee is even taking note of them.
Originally posted by: radha_bilahari
Misti,
Welcome back after your vacation. Hope you had a great time. there was such a lull in the forum and now am sure it will become more interesting and fun as before.Zee Tv does have the habit of pointing fingers at others rather than accept their mistakes. i can think of a series of actions in the last couple of months which is quite weird.1) The closure of MNKR and the launch of Sanskaar Lakshmi in its place. While the former happened, the latter is yet to happen. Subsequently, I read an article that it is going to be aired from 10th Jan but the ZEE site has left that slot open till 3rd week, which means it is not likely to be launched on date.2) Series of articles about the launch of CB2 in Jan and then a complete silence without any news except some tit bits every now and then.3) Zee asking its actors not to attend the award functions of other channels.4) the flurry of news about AJ's extension, more to give trouble to Ratan's swayamvar than anything else, because if you have a peep at their forum most people are so unhappy with the tracks that they would prefer that the show to discontinue, yet they want it to continue.I atleast read that 2-3 actors of AJMBK are already chosen for other shows too. Do you think Ratan would have gone ahead with Swayamvar, if AJMBK was to be continued, anyway it looks like some last minute changes.5) The latest buzz is about some new show which is going to be launched from Feb in a prime time slot, so which slot is vacant I dont know.6) JKR is also speeding up and the forum members think that it is nearing the end, but they also have some info about an extension for 6 months, and it looks like the historical incidents and stories have also been changed to suit the TRP requirements.The last part is the funniest part. I have got a mail from ZEE Tv to inform me that Sara Khan is getting married again. Atleast if I had got some info on CB2 I would have been glad but to no avail. I was so shocked to get this unexpected mail, is it something to do with the motivational speech I was planning to give them or is it something else?P.S: Sanskar Lakshmi to be aired from 17th jan in MNKR slot.
Kyunki Saas Bhi Kabhi Bahu Thi 2
