Goodbye, GRP. Welcome, TVT!? - Page 2

Originally posted by: varma.nishi1

Oh HO liyaa read this excerpt

What it basically says it is that it's going to be business as usual for broadcasters and agencies and advertisers, but for the media and public at large, the data that will come is not in the form of TVRs, TRPs or GRPs or channels shares, but in a new currency called TVT. Short for television viewership in thousands. It may be good for one to point out to the powers that be is that the media doesn't and didn't manufacture these rating numbers out of thin air.
These numbers are given to it (in recent times not by TAM) by broadcasters themselves. Or they are used by broadcasters in their publicity material ' in print or electronic media ads or as mailers on various trade portals including MxMIndia. We understand that the broadcasters have agreed to not use GRPs for a certain week/period in their information to the media.
So at one level we don't think it's going to be difficult to figure a week's numbers given the four-week average numbers, but it'll be interesting to see how much of this information broadcasters keep to themselves.

So basically in layman 's language this means that if u pick any TRP chart ...the ratings comes in aggregate GRP and broken up TRP...now this will be TVT..meaning TV viewership in thousands...which wud be calculated by the broadcasters ..it's a number which will be measured as against the 1000 cumulative databases .amd this figure is mostly used by the broadcasters ..howbere there is still a discrepancy with the calculation of it ...and hence there has to be a trial run ...

See they have written GRP N TRP ARE AVOIDED FOR A STIPUKATED PERIOD ...but if this runs fine ...them it wud be accepted largely ...

Originally posted by: varma.nishi1

Oh HO liyaa read this excerpt

What it basically says it is that it's going to be business as usual for broadcasters and agencies and advertisers, but for the media and public at large, the data that will come is not in the form of TVRs, TRPs or GRPs or channels shares, but in a new currency called TVT. Short for television viewership in thousands. It may be good for one to point out to the powers that be is that the media doesn't and didn't manufacture these rating numbers out of thin air.
These numbers are given to it (in recent times not by TAM) by broadcasters themselves. Or they are used by broadcasters in their publicity material ' in print or electronic media ads or as mailers on various trade portals including MxMIndia. We understand that the broadcasters have agreed to not use GRPs for a certain week/period in their information to the media.
So at one level we don't think it's going to be difficult to figure a week's numbers given the four-week average numbers, but it'll be interesting to see how much of this information broadcasters keep to themselves.

So basically in layman 's language this means that if u pick any TRP chart ...the ratings comes in aggregate GRP and broken up TRP...now this will be TVT..meaning TV viewership in thousands...which wud be calculated by the broadcasters ..it's a number which will be measured as against the 1000 cumulative databases .amd this figure is mostly used by the broadcasters ..howbere there is still a discrepancy with the calculation of it ...and hence there has to be a trial run ...

See they have written GRP N TRP ARE AVOIDED FOR A STIPULATED PERIOD ...but if this runs fine ...them it wud be accepted largely ...

Originally posted by: Liya88

I dont understand anything... LOLzzz

Originally posted by: varma.nishi1

Oh HO liyaa read this excerpt

What it basically says it is that it's going to be business as usual for broadcasters and agencies and advertisers, but for the media and public at large, the data that will come is not in the form of TVRs, TRPs or GRPs or channels shares, but in a new currency called TVT. Short for television viewership in thousands. It may be good for one to point out to the powers that be is that the media doesn't and didn't manufacture these rating numbers out of thin air.
These numbers are given to it (in recent times not by TAM) by broadcasters themselves. Or they are used by broadcasters in their publicity material ' in print or electronic media ads or as mailers on various trade portals including MxMIndia. We understand that the broadcasters have agreed to not use GRPs for a certain week/period in their information to the media.
So at one level we don't think it's going to be difficult to figure a week's numbers given the four-week average numbers, but it'll be interesting to see how much of this information broadcasters keep to themselves.

So basically in layman 's language this means that if u pick any TRP chart ...the ratings comes in aggregate GRP and broken up TRP...now this will be TVT..meaning TV viewership in thousands...which wud be calculated by the broadcasters ..it's a number which will be measured as against the 1000 cumulative databases .amd this figure is mostly used by the broadcasters ..howbere there is still a discrepancy with the calculation of it ...and hence there has to be a trial run ...

See they have written GRP N TRP ARE AVOIDED FOR A STIPULATED PERIOD ...but if this runs fine ...them it wud be accepted largely ...

Originally posted by: varma.nishi1

Oh HO liyaa read this excerpt

What it basically says it is that it's going to be business as usual for broadcasters and agencies and advertisers, but for the media and public at large, the data that will come is not in the form of TVRs, TRPs or GRPs or channels shares, but in a new currency called TVT. Short for television viewership in thousands. It may be good for one to point out to the powers that be is that the media doesn't and didn't manufacture these rating numbers out of thin air.
These numbers are given to it (in recent times not by TAM) by broadcasters themselves. Or they are used by broadcasters in their publicity material ' in print or electronic media ads or as mailers on various trade portals including MxMIndia. We understand that the broadcasters have agreed to not use GRPs for a certain week/period in their information to the media.
So at one level we don't think it's going to be difficult to figure a week's numbers given the four-week average numbers, but it'll be interesting to see how much of this information broadcasters keep to themselves.

So basically in layman 's language this means that if u pick any TRP chart ...the ratings comes in aggregate GRP and broken up TRP...now this will be TVT..meaning TV viewership in thousands...which wud be calculated by the broadcasters ..it's a number which will be measured as against the 1000 cumulative databases .amd this figure is mostly used by the broadcasters ..howbere there is still a discrepancy with the calculation of it ...and hence there has to be a trial run ...

See they have written GRP N TRP ARE AVOIDED FOR A STIPULATED PERIOD ...but if this runs fine ...them it wud be accepted largely ...

Originally posted by: *KAaajAL*

tfs dear...😛