Gone are the days when popularity was gauged by the number of times you got photographed or how many headlines you made in the newspapers. It's 2015! And in today's time if you don't #trend on Twitter then you ain't popular! It's a simple rule that Gautam Gulati fans understood and made him not just trend for a day but several days leading to the Grand Finale of Bigg Boss 8 Halla Bol. Here's looking at how they managed this incredible feat:
Gautam's brother Mohit Gulati, who became famous for his younger brother taking the nation by storm summoned up an army of overzealous and enthusiastic fans who stood by Gautam day and night. Not only did they create some fantastic art work and images supporting him, but they also made sure everyone joined hands to have Gautam trend all across India.
#TeamGautam also made sure he won every popularity poll conducted by every portal including ours where he won all the surveys and opinion questionnaires surrounding Bigg Boss Halla Bol. This was incredible as it showed their utmost sincerity and dedication.
It is clear that Gautam's fans belong to an age group (mostly young girls and even boys) who loved him for being himself - a daredevil who didn't flinch from calling a spade a spade. It helped that his fanbase is internet savvy and understood how important it was for him to headline every page of Twitter or Facebook!
Once Gautam comes out of the show as a winner (that's what our verdict says) he will have a ready-made support base of lakhs of fans of who will support his future projects. Before Bigg Boss Halla Bol Gautam was popular but not this extent. The show gave him a platform to create a new fan base and win over the adulation of people who didn't even know of him in the past!
As compared to Pritam Singh or Karishma Tanna, Gautam's fans were more active and ensured that after every episode they did a positive spin on him. Some said he cries for sympathy, others found him arrogant and self obsessed. But #TeamGautam managed to erase every possible streak of negativity from these threads.
As Bigg Boss 8 Halla Bol comes to an end, there's a lesson that every celebrity can learn from Gautam Gulati's super successful social media campaign. You can't force your fans to love you. Be yourself, stay true to who you are and people will love you no matter what you to! Well done
Indian Idol 15
