Rajeev Khandelwal’s AAMIR does the trick

Rajeev Khandelwal's AAMIR does the trick

June 17, 2008 12:51:16 PM IST Joginder Tuteja, Bollywood Trade News Network

view AAMIR movie stills

Slowly but steadily AAMIR has started making an impression at the box office.

The film didn't open to a response which would have made everyone sit up and take notice but that wasn't really expected from AAMIR which had everyone from its director to leading man to cinematographer and other prominent crew members being rank newcomers. Also UTV didn't pump in big money into the film's promotion and instead wanted audience to check it out by themselves.

The experiment has worked as the film showed decent progress as it moved from its first weekend into the week days. Since the weekend itself wasn't superb to begin with, the collections that came from the weekdays only indicated an increase rather than a traditional fall as days passed by. Meanwhile real jump was seen in the second weekend gone by as the film showed very good collections on the limited prints that it is currently on.

All of this courtesy very good word of mouth that has spread on quite strongly, hence resulting in urban centers (which is basically the target audience of the film) waking up to the film's credentials.

In fact good spread of good words for this Raj Kumar Gupta directed film is not just from those people who have watched the film but even those who haven't (a rarity)! How is that possible? Well, it is the 'There is this movie called AAMIR and it is getting a good response. Have you heard about it?' factor! The film has been appreciated on all counts and it would be criminal if exhibitors choose to ignore it in weeks to come.

Rajeev Khandelwal has come up with a flawless act in the title role of AAMIR and the film deserves to be sustained at theaters on a continued note to see collections stabilizing over a period of time. As of now, first week of the film (which is showing on limited prints) has resulted in a little over 1 crore coming in which is definitely not bad for a small budgeted AAMIR. A few weeks more and this may well turn out to be the BHEJA FRY of 2008. Well, box office wise of course!

https://www.glamsham.com/movies/scoops/08/jun/17-rajeev-khand elwals-aamir-does-the-trick-060803.asp

Why can't people in the uk watch aamir in the cinemas?

Please help, I can't wait to watch it.

Originally posted by: sheermischief

Why can't people in the uk watch aamir in the cinemas?

Please help, I can't wait to watch it.

because the movie hasnt released worldwide, in fact its yet not released all over india as well, but is still doing good business,

You can buy the movie Cd and watch it, if u wish to

ths a gud news this proves if a movie has quality it wud b appreciated...i wish utv wud hav dune some more promotion.plus relzd few more prits of it to be relzd even in small towns like patna lukhnow...as we all no these places have huge market foe such movie..nyways...still its doing a remarkable job...n m damn happy..
rajeev was to anyday perfect for the role....hats off to him...

I think the super star who make a low budget film a super hit with his or her hard work and that is what Rajeev Khandelwal done MASHALLAH!!!!!!!!!!!!!!!!!!!!!! 😳

He is truely a super star MASHALLAH!!!!!!!!!!!!!!! 😳

Thanks alots for sharing the article!!!!!!!!!! 😳

Originally posted by: varallika

ths a gud news this proves if a movie has quality it wud b appreciated...i wish utv wud hav dune some more promotion.plus relzd few more prits of it to be relzd even in small towns like patna lukhnow...as we all no these places have huge market foe such movie..nyways...still its doing a remarkable job...n m damn happy..
rajeev was to anyday perfect for the role....hats off to him...

I agree with you...If Aamir would have released with a few more prints, the collections would have been far superior. Nevertheless, even with limited prints, the film has outstanding business cos its not very common to ahve a film's collection increasing in the second week especially such an unconventional film like Aamir😃

Originally posted by: farislove

I think the super star who make a low budget film a super hit with his or her hard work and that is what Rajeev Khandelwal done MASHALLAH!!!!!!!!!!!!!!!!!!!!!! 😳

He is truely a super star MASHALLAH!!!!!!!!!!!!!!! 😳

Thanks alots for sharing the article!!!!!!!!!! 😳

yeah well said, He is a true superstar, he is a rising star, n will take bollywood to new heights,

thats y , i am soo crazy for him, and am rightly called rajeev_crazy😆

bottom line is that aamir is surprise hit of 2008 and rajeev had done that which a newcomer can only dream abt.

yeh im waitin 4 uk release too

i was not expecting the movie goes so high, hats off to rajeev and raj kumar gupta, and cinematographer roy