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| Not up to the standard - King Khan By Webmaster, 3 May, 2008 |
 No one, not even Shah Rukh Khan, stands above Television Rating Points (TRP) in the television industry. And SRK too stands humbled today.The omnipotent TRPs for the opening of Kya Aap Paanchvi Paas Se Tez Hain? are in. And they are hugely less than the opening TRPs of Kaun Banega Crorepati 2, SRK's game show that aired last year. Shah Rukh's Kaun Banega Crorepati 2, in 2007, opened with a TRP rating of 12.33 (TAM ratings). Cut to 2008, he has managed a rating of 4.61 (TAM ratings) with Kya Aap Paanchvi Paas Se Tez Hain? What could be the reason for a dip, where he managed less than half the TRP of his earlier outing on TV? It certainly wasn't due to lack of publicity. Audiences couldn't possibly forget to switch on their television sets, after being bombarded by Paanchvi Paas ads everywhere and all the time. Everything else about the show was also hunky dory. Smart and spunky kids were hand-picked to compete on the show. It's hosted by none other than Shah Rukh Khan. But the scenario has obviously changed in the last one year. With the fragmentation of viewership and launching of several new channels, it has become a tough task for channels to keep the audiences glued to a particular show. Shah Rukh can probably blame himself too, for over-exposing himself at IPL matches. The audiences have seen a lot of him, anyway. Here a Khan, there a Khan, everywhere a Khan Khan. So, what's another game show? The channel, of course, refuses to see that anything is amiss. Says Prem Kamath, Star India VP marketing and communication, "The response of the show has been extremely good, The TRP ratings are 4.7 on the first day which is ahead of IPL. There has been 142 per cent growth in the slot ratings. We have received an overwhelmingly positive response from everywhere. The format is fun and spontaneous which has been well accepted by the people." Compared to IPL ratings, where the TRPs vary from 4.5 to 5.5, yes Paanchvi Paas, at 4.61, is good. But SRK has obviously not been able to outdo records set by himself. http://filmicafe.com/news_detail.php?news_id=5849 |
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