Let’s talk about Lux

A lot of beauties endorse Lux.

Is it because of the money they getting paid to do so?

Or maybe the new endorser saw beauty Aish endorsing Lux before and wanted to be like her and started endorsing?

Or is it because it's a good soap? who ever use Lux, do you think it's better soap than the rest?

Or Lux is just part of having a great sucess in modeling or being actress that if Lux wants you to endorse their product that means you have made an achievement?