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Posted: 18 years ago
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Subhash K Jha

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Preity Zinta with Jeh Wadia
Preity Zinta is now the official brand ambassador of an airline. Interestingly, the airline is owned by the Wadias, her boyfriend Ness's famous family. Although the world would like to disagree, Preity insists that it has nothing do with her Ness connection.

Naturally, her decision to serve as brand ambassador for the airline has raised some eyebrows. Since the airline is owned by the Wadias, there's naturally some amount of speculation about Preity's participation in the air liner's publicity.

Unfazed as ever, she replies, "First of all, the airline is run by Ness's brother Jay. They asked me to be their brand ambassador. Very honestly, I did it because I truly think it's a fantastic airline with really low fares. It's an amazingly quality-conscious service and just the product I'd like to endorse."

As for the talk about Ness's influence in getting her the campaign, Preity shrugs, "Loose talk is best left to die a quick death. We've already shot a campaign."

Ness Wadia
Preity is quite taken up with the idea of airlines opening their doors to the middleclass. "If we had such low-priced airlines when I was a child, I'd have been able to see much more of the world. Luckily, my father was in the army, so I was able to travel across the country. Until a few years ago, flying was for the rich. Low-fare airlines have turned the world into an oyster. Thank God for privatisation. It revolutionised the telephone sector and now it's doing the same for the airlines," she says.

Preity has flown the airline she's endorsing from Coimbatore to Mumbai. "They've brand new aircrafts. And they're clean," she says.

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