New Age Don's KBC figures are impressive

Kaun Banega Crorepati has opened with a big bang. Below is an update on the opening week's performance of KBC with SRK. Commenting on the opening numbers of KBC, Sameer Nair, CEO, STAR Entertainment India, said "At the outset, we had set 3 objectives for ourselves for KBC with SRK: strategic to ensure that Star Plus continues to dominate viewers hearts & minds; tactical to gain clear leadership in the 9-10 pm weekday primetime band and commercial, to allow us to ensure that the cricket World Cup does not dent our revenues. We have conclusively met all our objectives and the following facts bear those out."

The key facts & Numbers on the success of KBC.

KBC with SRK Week 1: key facts

1. KBC opened strong with a rating of 12.3 and did a 10.4 TVR and 9.2 TVR on Tue and Thursday respectively.

2. On Wednesday the show faced fragmentation because of India-WI prime time cricket. The show with a 7.2 TVR did better than cricket on Neo sports (2.24) and DD (4.16).

3. The KBC first episode reached 23.3 million. This was 5 million more than the reach of the launch episode of KBC-2. In a little more than an hour KBC reached more people than a India Australia Champions trophy match over 8 hours.

4. The show unlike other content on Hindi has performed well universally. The show has grown by 128 % among males from a 4 TVR to a 8.9 TVR average. This is higher than any programming including cricket.

5. Despite the CAS impact in Mumbai, Delhi and Calcutta. The show has done a 15+ TVR in Delhi, around 9 TVR in Mumbai and Kolkata.

6. The show has performed exceptionally well in markets such as Gujarat and MP 0.1 to 1m where the show has done a 20+ TVR.

7. There are 10 sponsors on KBC for the 52 episodes.

8. In addition, there are 6 brand associations in the show.