Well, I think, it doesn't need any discussion how movies SRK did with KJo and YRF helped establish a certain image of SRK.
However, with all the arguments, atominis, I got the feeling that you (and others) forget that it is ShahRukh's acting, screen presence, connection with the audience, way he transports emotions, off-screen persona and many other qualities that made an impact (even before Yashji casted him in Darr and KJo directed him in KKHH.
If ShahRukh haven't made such a rave as the mentally disturbed lover (it was HIS portray of Rahul that sidelined Deol's hero-role), do you think that Yashji would have told his son to try to convince ShahRukh to do DDLJ. This man simply knew that SRK had the quality to give a unique portrait to this Raj, especially in connection with Kajol (I bet he had watched Baazigar). In addition, I think, Yashji already had become very fond of ShahRukh.
YashUncle produced Duplicate and although the movie wasn't successful at the domestic BO, he saw those qualities in ShahRukh that made him give to Karan the needed financial support...and his faith in SRK's abilities was rewarded.
So, yes, through the movies done with these two production houses SRK rather quickly attained a position that made the media revel in naming him "Baadshah of Bollywood", "King Khan", "King of Romance".
Yes, atominis, in almost all of SRK's movies, there is a romantic angle...so what? It's mainstream Hindi Cinema...and SRK was always very clear that he wanted to be a larger-than-life star in Mainstream Cinema (which didn't hinder him to also be part of less mainstream movies like Maya Memsaab, ODYHI, Dil Se, Hey Ram, Swades, CDI, Paheli, JHMS and even Fan and Zero).
His action-oriented movies had romance, too...like hundreds and hundreds of Hindi/Indian movies before him. And as he knew that audience loved him in romantic scenes, writers and directors didn't see the need to exclude this trope (and why should they).Still SRK always tried to also choose movies that did not made his romantic avatar as the main plot...and then he even tried to go against his megastar-image.
How often did SRK get praised for his performance as an actor despite the movie not being successful at the domestic boxoffice?
One can argue about ATBB as long as one wishes, that doesn't take anything away from his effectiveness as an actor and filmstar.
Edited by Clochette - 2 years ago
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