but times now and republic were the spokespersons for the ncb leaks, and they kept on going on and on about the movie stars who had done nothing wrong. and now their brand value is probably down the drain
This is backfiring on the news channels in unexpected ways. Indian brands are starting to threaten that they will pull advertising off these channels if they keep up their toxicity and unethical behavior.
Here's one quote from Parle:
“As a viewer and advertiser, I really feel the news channels have stooped to a pathetic state and if the advertisers have the opportunity to break this vicious cycle, they must do it collectively and be a real purpose-driven brand. While doing this, we should state the reason that we are all doing it because of the content. I agree that such an environment is dangerous for any brand because it comes back to hounding it,” said Krishnarao Buddha, Senior Category Head, Marketing, Parle Products.
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