Deepika insulting husband again - Page 4

he dont have any problem with his wife's surprises/insults, do he?😆

Ram chahe Leela chaahe Leela chaahe Ram

Inn dono ke LOBE mein duniya ka kya kaam

Originally posted by: Givemyaccount

And you still didn’t give me the name of one small movie he carried successfully. All the movies you mentioned didn’t clicked with the audience but were critically lauded. You guys always make fun of Piku but he doesn’t have that so don’t bring Tamasha or Finding Fanny, I wasn’t the one comparing a small movie with bare minimum promo and international film festival movie

Tamasha was brought because you said we should compare Piku with DDD as they both released in 2015. Finding Fanny was brought up because you said DP's small movies made money while RS's did not so reminded you about Finding Fanny since you were not bringing up those movies even though they fit the criterias you posed for comparison.

Piku was not a bare minimum promoted movie. Premiring in international festivals or getting showcased in international festivals does not guarentee a movie will be a big commercial and mainstream hit. Most of the time arty, non-mainstream, small, indie movies from India gets premired in International festivals prior to Indian release. By bringing up international festivals you are not proving your point that GB was a big movie or fully mainstream, commercial movie. Pre release in India Photograph starring Sanya and Nawaz competed in Sundance festival this year but was a flop in India. Lipstick under my Burqa won a lot of awards in the international film festivals before it was released in India but was a flop. Masaan and Udaan premired in Cannes to critical acclaim but guess what those films flopped in India. By your logic you should consider all these international festival premired movies as big movies too and they should have been massive hits in India...the story of a slum boy who lived a life of hardship would not have appealed to more than a certain section of the metro audience will never work in mass centres even if all the songs were chartbusters.. GB is a 5 metro centric movie that had a big opening, had only one week free run (made 100 cr in extended week) before a massy family entertainer TD released. One week after TD Lukha Chuppi released. Wheather you call it small or big it is still a hit and made more money than what trade and others expected and who knows would have made some more money if it had a clash free one more week since despite TD the movie made 30 something crores.

Originally posted by: Melissaa

Tamasha was brought because you said we should compare Piku with DDD as they both released in 2015. Finding Fanny was brought up because you said DP's small movies made money while RS's did not so reminded you about Finding Fanny since you were not bringing up those movies even though they fit the criterias you posed for comparison.

Piku was not a bare minimum promoted movie. Premiring in international festivals or getting showcased in international festivals does not guarentee a movie will be a big commercial and mainstream hit. Most of the time arty, non-mainstream, small, indie movies from India gets premired in International festivals prior to Indian release. By bringing up international festivals you are not proving your point that GB was a big movie or fully mainstream, commercial movie. Pre release in India Photograph starring Sanya and Nawaz competed in Sundance festival this year but was a flop in India. Lipstick under my Burqa won a lot of awards in the international film festivals before it was released in India but was a flop. Masaan and Udaan premired in Cannes to critical acclaim but guess what those films flopped in India. By your logic you should consider all these international festival premired movies as big movies too and they should have been massive hits in India...the story of a slum boy who lived a life of hardship would not have appealed to more than a certain section of the metro audience will never work in mass centres even if all the songs were chartbusters.. GB is a 5 metro centric movie that had a big opening, had only one week free run (made 100 cr in extended week) before a massy family entertainer TD released. One week after TD Lukha Chuppi released. Wheather you call it small or big it is still a hit and made more money than what trade and others expected and who knows would have made some more money if it had a clash free one more week since despite TD the movie made 30 something crores.

I hear you but Gully Boy is still not a small or niche movie. It’s right in the middle. Which small movie gets a phone application? T-shirts? Eyes catching phrases and blockbusters songs to promote? PIKu didn’t even have any songs and even less an application.

Compare two stories, a story about poop with most scenes in a car is still very less attractive then a story about an underdog with music every 2 seconds. Whether his fans will accept it one day I don’t know but it’s unbelievable to call GB niche or small even looking at the screen count. Trades called it small like everyone at the beginning because it was looking like that, perception changed after everything adding up. No small movie gets such treatment sorry.

Lastly never said all her small movie made money. I have requested his fans to stop comparing GB with PIku. Most people will call Piku boring, the fact that it even made 78cr during his time and you are still comparing it to a movie with an attractive story and everything cited above is a reach.

Like I said, the day he will have a movie like Piku, you can compare it otherwise his romcoms and others couldn’t even match it but that is still unfair comparisons to Piku anyway.

Originally posted by: Givemyaccount

And you should go on twitter to see how some of his fans treat her like pure crap. Names, I won’t even mention. She cannot breathe the wrong way ever otherwise saint Ranveer fans will trash her all day.

DP fans are the most toxic in Twitter n insta... Hating n bodyshaming every other actresses, bashing, RS, RK n everyone.... Insecure bunch just like their idol

Originally posted by: Givemyaccount

I hear you but Gully Boy is still not a small or niche movie. It’s right in the middle. Which small movie gets a phone application? T-shirts? Eyes catching phrases and blockbusters songs to promote? PIKu didn’t even have any songs and even less an application. ---> I hope the below article give you a clear answer. The movie's promotion, branding, marketing was a one of a kind that they used every trick in the book to sell a non-commercial movie to a larger audience. The head of marketing of GB in this article said the marketing budget is that of a small movie. Someone who is studying marketing told me that GB marketing case study was used in one of his class. They marketed a non-commercial movie in a way to appeal a wider audience.and successfully sold it that the marketing campaign is being used as a casestudy in marketing classes.

Compare two stories, a story about poop with most scenes in a car is still very less attractive then a story about an underdog with music every 2 seconds. Whether his fans will accept it one day I don’t know but it’s unbelievable to call GB niche or small even looking at the screen count. Trades called it small like everyone at the beginning because it was looking like that, perception changed after everything adding up. No small movie gets such treatment sorry. ---> small movies that star big stars get bigger screen count have seen this previously with other movies. Also since they had only one clash free week they went for a wide release to make maximum money in the first week. A smart business strategy. The content is niche, the music (underground rap) was not massy the marketing team made a conscious effort to promote the movie and music in a way that reach a wide audience using innovative tricks that undergound rap became the flavour of the season. Even bjp and Congress organically used raps of the movies song to diss one another. That was GB impact..underground rap was never maistream prior to these. See interviews of Naezy or Divine who attest to the surge of there popularity and underground rap since GB. They are doing tv shows, getting brand collabs, ad, tvcs, because of GB esxposure. The movie's impact is such that it is now part of pop culture. The Bombariya slangs used in the movie can be heard being used by people from other cities, states.

Lastly never said all her small movie made money. I have requested his fans to stop comparing GB with PIku. Most people will call Piku boring, the fact that it even made 78cr during his time and you are still comparing it to a movie with an attractive story and everything cited above is a reach. ---> GB will be called a boring movie too if it was not marketed in a way to appeal the metro youth. It was a damp squib in mass centres.

Like I said, the day he will have a movie like Piku, you can compare it otherwise his romcoms and others couldn’t even match it but that is still unfair comparisons to Piku anyway. ---> I did not compare GB and Piku in the first place. I only quoted you when you said to compare Piku with flop DDD or Befikre when it made no sense since like Tamasha both the movies were made on inflated budget.

What makes 'Gully Boy' a marketing case study?

Vishal Ramchandani, Head of Marketing for Excel Entertainment, tells exchange4media all about the considerations of the production house for marketing 'Gully Boy'.

Share It

Ranveer Singh and Alia Bhatt starrer 'Gully Boy' which was released just about a month ago has become a case study of sorts for marketers and MBA grads.

The movie’s catchphrase “Apna Time Ayega” resonated with movie-goers and brands alike, taking on a life of its own on social media timelines, contextual advertising by brands, and achieved peak meme status within days of the song being launched.

From the inception of the movie, the filmmakers had decided to “sell the movie on the proposition of hope,” reveals Vishal Ramchandani, Head of Marketing for Excel Entertainment. The filmmakers were grappling with the public perception of the movie as a ‘musical’ or the ‘next Slumdog Millionaire’ which put the movie in a non-commercial space and were looking for a way to position this movie to appeal to a large audience. “It was conscious effort to keep the proposition as ‘Apna Time Ayega’ because that is highly relatable to our TG - youth,” he says.

And it's to sell this proposition of ‘hope’ that the filmmakers chose to release the trailer for the movie on the first day of the year instead of releasing it alongside Ranveer Singh’s movie Simba that hit theaters on December 28. “Putting the trailer ahead of Simba would have given us immense reach, but we did not take that option because the proposition of ‘Apna Time Ayega’ was central to our promotion. Therefore, we decided to release the trailer on January 1, 2019, to further build the idea for audiences that in 2019 Apna Time Ayega.” Ramchandani believes that while this may seem like a small deviation from the standard operating procedure, it helped cement the emotional connect with audiences.

Earned Media

From this point onwards the meme machine began working overtime giving the movie free earned media. Ramchandani says that while the team and he expected ‘Apna Time Ayega’ to resonate with audiences, the overwhelming response came as a pleasant surprise.

He says that while Excel Entertainment has tied up with influencers in the past for movie promotions, some of the viral content that came out around Gully Boy was not out of a tie-up. Girlyapa’s Gully Bai, a spoof of the movie’s trailer, came out on January 12, which went viral on social media and was one such tribute to the movie. “While we did have plans to work with influencers, when we saw that people were beginning to create content themselves, we decided to let that happen organically,” he adds.

Gully Boy’s spend on marketing was as much as that of a small budget film, Ramchandani says, thanks to the earned media that the film generated. From India’s most loved topical advertising brand - Amul, to condom brand Durex - for which Ranveer Singh is a brand ambassador, to the Mumbai Police, a variety of brands and influential social media handles latched onto catchphrases from the movie, giving the movie’s promotions a massive thrust. “The biggest selling point for any movie is content and content pieces. If you do some content collaborations that carry that message forward, all you need is a few pieces to stick because people can smell the content. After that, it is all about sustaining the promotions.”

According to Shrenik Gandhi, Founder & CEO, White Rivers Media, Gully Boy’s campaign was particularly successful and memorable because of the life that it took on giving the filmmakers earned media - the holy grail for all marketers. “It is the honesty and positivity of the film and its campaign that led to this massive snowballing effect for the movie,” he adds.

Tech Innovations - Gully Beat App

Movies that have released in the last year have been experimenting with chatbots, Snapchat filters, and a few other social media innovations. Gully Boy too had created a Snapchat filter which dressed people up in a hoodie and looking up ‘Apna Time Ayega’ on Google Maps directed people to the nearest Gully Boy graffiti.

Since the movie was introducing an entirely new category of music, the makers wanted to get people comfortable with this new genre of music. Of all the innovations, Ramchandani is most excited about the Gully Beat App which allows users to compose a rap track in less than a minute. “Cracking the right technology innovation is crucial now,” he says. He further adds that an apt innovation can also excite a brand to come on board the way Nokia and Ola did for Gully Beat. Backing the movie, the mobile handset maker and cab hailing service challenged users to rap to their tunes on the app. “It is no longer about vanilla associations. New technology innovations like these allow brands to give an interesting spin to their communication,” he says.

Brand Associations

The movie had several in-film product placements and co-branded associations across a wide spectrum of product categories. Singh is seen using JBL headphones while recording tracks. The pub - Social - becomes the rendezvous point for two rappers, they order a Bira while at the pub. Brands such as Zomato, Nokia, Ola, KFC, Dairy Milk, Dish TV, Adidas had co-branding associations with the movie.

Alia Bhatt alludes to an app that can find mobile numbers in the movie by the words True Call saying “True Call pe dekh.” The real app she refers to is TrueCaller. While Ramchandani says there was no actual brand association there, the public perception that Bhatt wants to use TrueCaller and TrueCaller’s own admission of helping out Bhatt in the film blur the lines between what is an association and what is not.

Ramchandani says that the brand associations within the film especially were chosen carefully to make sure they did not feel forced. For example, the association with Bira was leveraged during the Music Launch of the film in Byculla which was in tune with the brand proposition of the movie and the brand because Bira does sponsor music festivals and concerts.

Although brand integrations help add value to the brand and the movie when a fit is perfect, brand integrations are a long way from becoming a serious revenue stream for filmmakers. “Monetising it and depending on brand integrations from a budget point of view puts pressure on the creative team, compromising their integrity. So we look at all brand integrations as a bonus,” he states.

Note: My last reply on this thread wrt to this debate. If you still disagree I have nothing more to say we can agree to disagree.

melissa there is no use replying to her, she is being so delusional and does not even want to understand anything, her agenda is just to drag ranveer and his fans

Originally posted by: zara321

melissa there is no use replying to her, she is being so delusional and does not even want to understand anything, her agenda is just to drag ranveer and his fans

In her defence the TM started it but clearly she is not aware TM is just a troll who troll both DP and RS when she is inclined..

I dont mind having a healthy debate. My last reply on this thread to her. If she does not understand or still disagree I have nothing more to say.

Originally posted by: zara321

melissa there is no use replying to her, she is being so delusional and does not even want to understand anything, her agenda is just to drag ranveer and his fans

Lol why you didn’t quote me? I didn’t drag anyone this time. If you don’t understand the difference between Piku and Gully Boy And why they cannot be compared it’s not my issue

Originally posted by: Stark_Wolf

DP fans are the most toxic in Twitter n insta... Hating n bodyshaming every other actresses, bashing, RS, RK n everyone.... Insecure bunch just like their idol

As if the stans you just mentioned don’t go around calling her cheapika the whole day. Just go check their account and how all their tweets are about her and calling her names everyday. Victims complex never end just like their idols.

Originally posted by: Melissaa

What makes 'Gully Boy' a marketing case study?

Vishal Ramchandani, Head of Marketing for Excel Entertainment, tells exchange4media all about the considerations of the production house for marketing 'Gully Boy'.

Share It

Ranveer Singh and Alia Bhatt starrer 'Gully Boy' which was released just about a month ago has become a case study of sorts for marketers and MBA grads.

The movie’s catchphrase “Apna Time Ayega” resonated with movie-goers and brands alike, taking on a life of its own on social media timelines, contextual advertising by brands, and achieved peak meme status within days of the song being launched.

From the inception of the movie, the filmmakers had decided to “sell the movie on the proposition of hope,” reveals Vishal Ramchandani, Head of Marketing for Excel Entertainment. The filmmakers were grappling with the public perception of the movie as a ‘musical’ or the ‘next Slumdog Millionaire’ which put the movie in a non-commercial space and were looking for a way to position this movie to appeal to a large audience. “It was conscious effort to keep the proposition as ‘Apna Time Ayega’ because that is highly relatable to our TG - youth,” he says.

And it's to sell this proposition of ‘hope’ that the filmmakers chose to release the trailer for the movie on the first day of the year instead of releasing it alongside Ranveer Singh’s movie Simba that hit theaters on December 28. “Putting the trailer ahead of Simba would have given us immense reach, but we did not take that option because the proposition of ‘Apna Time Ayega’ was central to our promotion. Therefore, we decided to release the trailer on January 1, 2019, to further build the idea for audiences that in 2019 Apna Time Ayega.” Ramchandani believes that while this may seem like a small deviation from the standard operating procedure, it helped cement the emotional connect with audiences.

Earned Media

From this point onwards the meme machine began working overtime giving the movie free earned media. Ramchandani says that while the team and he expected ‘Apna Time Ayega’ to resonate with audiences, the overwhelming response came as a pleasant surprise.

He says that while Excel Entertainment has tied up with influencers in the past for movie promotions, some of the viral content that came out around Gully Boy was not out of a tie-up. Girlyapa’s Gully Bai, a spoof of the movie’s trailer, came out on January 12, which went viral on social media and was one such tribute to the movie. “While we did have plans to work with influencers, when we saw that people were beginning to create content themselves, we decided to let that happen organically,” he adds.

Gully Boy’s spend on marketing was as much as that of a small budget film, Ramchandani says, thanks to the earned media that the film generated. From India’s most loved topical advertising brand - Amul, to condom brand Durex - for which Ranveer Singh is a brand ambassador, to the Mumbai Police, a variety of brands and influential social media handles latched onto catchphrases from the movie, giving the movie’s promotions a massive thrust. “The biggest selling point for any movie is content and content pieces. If you do some content collaborations that carry that message forward, all you need is a few pieces to stick because people can smell the content. After that, it is all about sustaining the promotions.”

According to Shrenik Gandhi, Founder & CEO, White Rivers Media, Gully Boy’s campaign was particularly successful and memorable because of the life that it took on giving the filmmakers earned media - the holy grail for all marketers. “It is the honesty and positivity of the film and its campaign that led to this massive snowballing effect for the movie,” he adds.

Tech Innovations - Gully Beat App

Movies that have released in the last year have been experimenting with chatbots, Snapchat filters, and a few other social media innovations. Gully Boy too had created a Snapchat filter which dressed people up in a hoodie and looking up ‘Apna Time Ayega’ on Google Maps directed people to the nearest Gully Boy graffiti.

Since the movie was introducing an entirely new category of music, the makers wanted to get people comfortable with this new genre of music. Of all the innovations, Ramchandani is most excited about the Gully Beat App which allows users to compose a rap track in less than a minute. “Cracking the right technology innovation is crucial now,” he says. He further adds that an apt innovation can also excite a brand to come on board the way Nokia and Ola did for Gully Beat. Backing the movie, the mobile handset maker and cab hailing service challenged users to rap to their tunes on the app. “It is no longer about vanilla associations. New technology innovations like these allow brands to give an interesting spin to their communication,” he says.

Brand Associations

The movie had several in-film product placements and co-branded associations across a wide spectrum of product categories. Singh is seen using JBL headphones while recording tracks. The pub - Social - becomes the rendezvous point for two rappers, they order a Bira while at the pub. Brands such as Zomato, Nokia, Ola, KFC, Dairy Milk, Dish TV, Adidas had co-branding associations with the movie.

Alia Bhatt alludes to an app that can find mobile numbers in the movie by the words True Call saying “True Call pe dekh.” The real app she refers to is TrueCaller. While Ramchandani says there was no actual brand association there, the public perception that Bhatt wants to use TrueCaller and TrueCaller’s own admission of helping out Bhatt in the film blur the lines between what is an association and what is not.

Ramchandani says that the brand associations within the film especially were chosen carefully to make sure they did not feel forced. For example, the association with Bira was leveraged during the Music Launch of the film in Byculla which was in tune with the brand proposition of the movie and the brand because Bira does sponsor music festivals and concerts.

Although brand integrations help add value to the brand and the movie when a fit is perfect, brand integrations are a long way from becoming a serious revenue stream for filmmakers. “Monetising it and depending on brand integrations from a budget point of view puts pressure on the creative team, compromising their integrity. So we look at all brand integrations as a bonus,” he states.

Note: My last reply on this thread wrt to this debate. If you still disagree I have nothing more to say we can agree to disagree.

Piku And Gully Boy are still not on the same level when it comes to being small even if everything you said above. Agree to disagree yes.