The superstars have kept doing what they have done before and left even their fans largely unimpressed, while the most interesting films have put their story first, told by actors.

The Superstar is dead. Long live the Actor.
Coasting on calcified stardom results in films no one wants to see, even the star's most ardent fans. This should be the single most important takeaway for the Hindi film industry from 2018. And 2019 will see the Story racing ahead of the Star.
Bollywood's ruling A-list has long consisted of the Khans and Kapoors, Kumars and Devgns, and for the past two decades and more, there has been no break in this bunch's popularity, give or take a seasonal dip or two.
Loss of invincibility
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