Posted:
Originally posted by: desiking3
Its more to do with TOI promotion & great script than Alia Bhatt. I live in chennai , a city where majority population rarely watch Bollywood films. I have been reading TOI for a decade. For the first time I noticed how a film was promoted for almost 15 days continuously on its front page with interviews of alia, her mom and daily updates about the film. If this the case in chennai, then it must have been same across India. At least 10 million read TOI alone on daily basis. From what I read it was widely promoted on all their English & Hindi newspapers . Reason: Vineet Jain aka Times group MD is one of the producers of the film.
I fully agree with this there were interviews from everyone related to the movie daily on the front page. Even after the movie released there were articles about how the movie is doing so well and how people are loving it across the country.
And I have never seen such articles before for any movie ever. I think it helped a lot in collection.
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