Jacqueline Fernandez replaces Shraddha Kapoor as the face of Imara fas

It has definitely been a couple of years since
Shraddha Kapoor started endorsing the
ethnic fashion line Imara. The apparel line,
which had associations with renowned
names like Shoppers Stop and Myntra, has
now decided to replace the ABCD 2 actress
with Jacqueline Fernandez.
Although the actual reason for the
replacement is unknown, reports have it
that it is their career graph that has
prompted the brand to make this decision.
Shraddha Kapoor was last seen in Haseena
Parkar which failed to make a mark in the
theatres. Prior to it, her other release in
2017 was Half Girlfriend with Arjun Kapoor.
The film too, despite being based on Chetan
Bhagat's novel, failed to impress the
audience. So was the fate with Aditya Roy
Kapur starrer Ok Jaanu.
According to recent media reports, the
brand wanted an actress who has an
interesting slew of films in the pipeline.
Jacqueline Fernandez, who was last seen in
the blockbuster Judwaa 2, has her next
with Salman Khan. The actress is playing the
leading lady in the Remo D'Souza directorial
Race 3. Besides that, she has also bagged
films like Drive with Sushant Singh Rajput.
Hence, if these reports are to be believed, it
was a conscious decision made for the
benefit of brand. On the other hand, it also
comes as a surprise considering that it was
promoted as Shraddha Kapoor's brand. In
the past, when Imara was announced, it
was said that the actress will be involved in
the creative process. The actress also had
asserted during the launch that Imara is a
part of her own fashion line.
The recent announcement definitely comes
as a surprise to many Shraddha Kapoor
fans. On the other hand, Jacqueline
Fernandez has already kicked started the
commercial campaign for the same. The
actress has even taken to social media to
share about the same.
We've got a new BFF! That's right. Say
hello to the new face of #Imara, the
gorgeous @Asli_Jacqueline
#JacquelinesImara #MyBFFImara
#MyNewBFF pic.twitter.com/
tQxx8Iv75V
Imara Fashion (@ImaraFashion)
February 15, 2018.

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