MOM | Reviews & Box Office Thread - 37CR net -DTNpg46 - Page 29

Thanks meri behna 🤗

Limited release coz it is not typical SS movie. Even Barfi was limited release movie. They can always increase shows, if it works, but if they know that SS audience won't lap it, the negativity be SS audience affects Multiplex audience as well.

IMO, it is a good move.

It'll have 1500-2000 Screens release.

Smart! I think all experimental movies should have that strategy. Expand with word of mouth.

kyun bay

Mom is collecting decent numbers amidst its target audience. Given the kind of genre that the film belongs to and the treatment that it has, Mom is collecting as per merits. One didn't expect collections to hit the roof but then the film was still fair enough to enjoy patronage amongst select audiences in urban centres. This is what's happening too as 2.15 crores more came on Wednesday.

The film has collected 21.81 crores so far and it is on the same lines as was expected out of it once it opened. Of course, given the fact that there is zero competition around it from any Hindi releases, the film did have potential to gather more moolah. After all, it also has a good count of screens reserved for it and audiences do not have any other choice available in Hindi films. That could well have allowed even better footfalls had the overall product been as enticing as, say, Pink.

Sridevi's Mom Has Decent Collections On 1st Wednesday

However, while critical reception to the film as well as the audience word of mouth has been on the positive side (if not extraordinary), the least that has been assured for the Sridevi starrer is that it hangs on well.

• As for Guest Iin London, there isn't much headway that the film is making and would close its first week around the 10 crores mark. The film stars Karthik Aryan and Kriti Kharbanda in lead role.

On the other hand Spider-Man: Homecoming is well on its way to enjoying a Week One of 50 crores. That makes it a good success at the Indian Box Office.

It still has 40% screens allocated. If it does well in that, a continued stream of revenue should be expected in the coming week. ~10-15 CR range.

WOM is good... therefore it should have a decent run. I want it to hit 40 mark at least and become the highest grossing women centric film so far this year. Naam Shabana had about ~37 lifetime starring Akki too.