Opening Day: ADHM
Karan Johar's highly anticipated directorial Ae Dil Hai Mushkil (ADHM) opened this Diwali, featuring Ranbir Kapoor, Anushka Sharma, Aishwarya Rai Bachchan and Fawad Khan in a special appearance. The film opened with 50 per cent in multiplexes and 30 per cent in single screens. Distributors say the big numbers will roll in early next week.
Rajesh Thadani, Multimedia Combines, Mumbai
ADHM opened with 50 per cent all over India, and around 35-40 per cent in Mumbai. Since today is a working day, footfalls are low but they are expected to grow from the evening shows onwards. The music of the film was a hit, so there is a good chance that the numbers will grow over the weekend.
Sanjay Ghai, Mukta Arts, Delhi-UP
The audience response has been mixed. In multiplexes, the film opened with 50 per cent and even the second show did well but occupancy has been around 30 per cent in single-screens. The film will see good growth in the metros.
Ravi Machhar, Sahyog Films, Nizam
Karan Johar's last directorial, Student Of The Year, was a hit and he has a loyal fan following that enjoys his brand of cinema. Since this film has released during Diwali, it opened with 40 per cent and the numbers are expected to grow with the evening shows as today is a working day. The film's actual business will start on Monday as people will stay indoorson Saturday and Sunday for the Diwali pujas.
Rakesh Singh, Masona Films, Bihar
Ranbir Kapoor has his own fan following, especially among girls, and his fans here have given his film a 35-per cent opening in Bihar. In tis circuit, only films with a big star cast take a gigantic opening. This film is strictly for the classes and will do well in multiplexes only.
Debashish Dey, Aum Moviez, West Bengal
ADHM has a powerhouse of talent and the music of the film is also good. Moreover, the film made the headlines, which further helped its promotions. It opened with 40 per cent and is expected to grow over the weekend. The film is a typical Dharma Productions love story which has a loyal audience. It will do good business.
B H Basha, Bahar Enterprises, Mysore
ADHM opened with 40 per cent only, in spite of its big star cast, and the controversy surrounding the film only drew more attention to it. The response has been average so far.
Jeetu Khandelwal, Movie Pioneers, Orissa
The film opened with good numbers in Orissa as it has a big star cast. The numbers will grow from the evening and night shows, and also from tomorrow, which is a holiday.
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Opening Day: Shivaay
Ajay Devgn is back as a director after almost a decade, with one of his biggest dream projects, Shivaay. The action-packed film opened at the box office with 60-per cent occupancy at the single-screens and is expected to grow with the evening shows, since today is a working day. Distributors say the numbers will rise from tomorrow and the film's true business can be gauged only from the weekend, which in many states lasts till Tuesday this being the Diwali weekend. Over to them:
Rajesh Thadani, Multimedia Combines, Mumbai
Shivaay took an opening of around 50 per cent in single-screens and 60 per cent in multiplexes all over India. In Mumbai, the opening was around 50 per cent. Since today is a working day, footfalls will grow during the evening shows and will multiply as there is a long weekend, which lasts till Monday. So even if movie-goers don't step out to watch the movietomorrow, they will on Monday.
Sanjay Ghai, Mukta Arts, Delhi-UP
Shivaay took an opening of 50 per cent in Delhi-UP, where the film is drawing a good response, especially among the masses in UP. Ajay Devgn has beautifully captured the beauty of a snowy region and the action is very classy. The film has started on a very good note, especially among action lovers. I am sure tomorrow will see record collections.
Ravi Machhar, Sahyog Films, Nizam
In single-screens, the opening for Shivaay has been brilliant. Especially among the masses, the film opened with 60-per cent occupancy in Nizam, and from the second show, the film the film has been witnessing 75-per cent occupancy. The numbers will rise as the day progresses. Shivaay will do especially well in Nizam.
Rakesh Singh, Masona Films, Bihar
The opening of the film in single-screens has been better than in multiplexes, clocking 50 per cent and 40 per cent, respectively. Ajay Devgn is back as a director after a very long time and the trailer suggests that the film is very rich in action and has been very beautifully shot. The numbers will increase from the evening shows as today is a working day.
Debashish Dey, Aum Moviez, West Bengal
Ajay Devgn has put a lot of hard work into his dream project, Shivaay, and this is evident from the trailer and the film itself. The film opened with 40-per cent occupancy in multiplexes and 50-per cent in single screens. The audience loves the action. Footfalls will grow by evening and the film will do good business tomorrow also it is a holiday.
B H Basha, Bahar Enterprises, Mysore
The report of Shivaay is good, with an opening of around 40-per cent occupancy in Mysore. The film is a little lengthy, which has restricted the number of shows to five a day. The film's actual business will start from tomorrow till Tuesdayas commercial establishments are closed for Diwali till Tuesday.
Jeetu Khandelwal, Movie Pioneers, Orissa
The film is doing very strong business in single-screens as it took an opening of around 45 per cent, whereas in multiplexes, the opening was around 30 per cent. Since today is a working day, occupancy is a little low but it will increase from the evening shows.
Geet - Hui Sabse Parayee
Advocate Anjali Awasthi
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