Originally posted by: Lilac_N_Maple
I've realized that these days people are keen on WOM. Almost all check out the buzz / review on SM before going to the hall. People don't go to movies these days for certain genres or actors unless the movie stars Bhai. College students would not pay for a subpar movie for watching few smooches when they can see much more on the net.
Any movie will have to have at least decent to good wom for success.
You nailed the current audience mindset. With good (or even bad) content easily available for consumption on the internet at one's own time/comfort and high ticket prices, there are only two reasons why anyone will decide to go to the theaters for any movie before waiting to decide based on WOM: (1) stars they like/want to see (2) big event movie. And even these people will dwindle starting from Friday itself if WOM is bad, opting to see it online or when it comes on TV.
The only people who seem like Befikre's audience right now, apart from Ranveer's fans, are couples or single men who want to get laid after (as was evidently being discussed by some forum members.) With Dangal coming in the weeks after and Aamir's promotions probably being in full swing, it'll be hard to convince people to shell out the money.
Strangely, the audience actually wants to make movies with good messages/content work...something like Pink would never have been successful otherwise.
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