X Men - Apocalypse Opens Better Than Sarabjit

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Posted: 9 years ago
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X Men - Apocalypse Opens Better Than Sarabjit
Friday 20 May 2016 13.00 IST
Box Office India Trade Network
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It was another week when the initial honors went to a Hollywood release as X Men - Apocalypse opened better than the Hindi release Sarabjit. The opening of the Hollywood release is not great as it opened to just about decent collections but still that is enough to beat Sarabjit.
The opening of Sarabjit is low at around 15%. The content of the film seems to be for North India but though the opening there was better than other places, it was still not upto the mark. The opening in both Punjab and Delhi was not uto the mark but if the film is too pick up these areas can go up fast as is dominated by high end multiplexes.
Sarabjit will have an open field if it can score on word of mouth as holdovers are coming to the end of their runs and though the competition of X Men - Apocalypse has opened better the gap can be made up easily over weekend if Sarabjit has the reports. Delhi and Punjab will have to pick up fast if the film is to have chance at the boxoffice.
The film has further problems in Punjab that it is facing competition from a Punjabi film Kaptaan and although Kaptaan has also just opened to average numbers it dominates the screen sapce in Punjab.

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Posted: 9 years ago
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HW films are opening better as they cater to the males watching movies on day 1. But overall only those films fare better which appeals to larger female audiences.


X Men - Apocalypse Has Poor Weekend
Monday 23 May 2016 10.30 IST
Box Office India Trade Network
?

X Men - Apocalypse had a poor weekend and the trend was not there also. A few big Hollywood releases have scored very well in the last few months but X Men is going nowhere The daily weekend business is as follows

Friday - 4,25,00,000

Saturday - 5,00,00,000

Sunday - 5,50,00,000

TOTAL - 14,75,00,000

A few weeks back Captain America grossed over 40 crore nett in its first week but X Men is unlikely to get even close to that number in its lifetime business and Captain America did well but was not a great performer.

The only plus is probably that it has collected more than the Hindi release Sarabjit but with X Men being an action film and Sarabjit a word of mouth film the gap should be more instead of only 3 crore.


Ormax Media @OrmaxMedia

How gender-balanced is the Hindi theatrical market in India? #TOBAR says:


Ormax Media @OrmaxMedia

#TOBAR2016 Don't miss out on Male Movie Maniacs (M3), an audience segment every film needs


Edited by MrsKhan - 9 years ago

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