His problem is that he drags his wife everywhere he goes. Instead of making his own name and brand he made a Mr. and Mrs. brand, which no once cares about unless you are a SRK. Heck even Shahrukh doesn't drag his wife's name everywhere he goes.
Also the Bhatt's is a well known production but people don't associate real stars with them. So even if his first movie worked, I doubt he would be able to sustain any success with them through his career. He would have been better off doing a small movie like Aamir like Rajeev Khandelwal did and gained him much appreciation and recognition.
Also he should of stopped appearing in every single TV/Stage/Reality show in the world. No one takes you seriously as BW actor that way. People will always consider you a TV actor because that is what you are showing them.
TV actors can actually act if you give them good director and script. And so can GC but from the days I use to follow him , to the days of now...He has changed a lot and that to not for the better. He has gained over confidence and arrogance in him which is a huge turn off. He should really rethink his strategic BW move and concentrate on himself rather then bringing in his spouse everywhere.
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