Originally posted by: ibnbatuta
Agreed. But weird how the numbers are like one-third of what they used to be, I mean from 9 crore down to 3.5 crore even though there's been some 79 crores increase in the population from 1960 to 2014.
I am surprsied anyone watches a film in the theatres.
I think this is also due to overexposure of stars. Earlier you could see the star only in films. Not anywhere else. So there was massive curiosity not just for the film but for the star also. Now that factor has gone ever since stars are everywhere - ads, TV, fashion shows, page 3, live events, social media etc. There is no mystique left, that makes public eager to somehow watch the star. I also think cinema was a new medium in those decades that enchanted people but now it has become common place, murgi dal barabar type phenomenon. So excitement has come down a bit. Raised ticket prices also alienate audience. Just 5 or 7 rupees ticket back then, compare it to expensive ones now! People would rather spend Rs 20 on a 5 in 1 pirated DVD than spend a bomb on 1 film.
Internet and mobile has dented films even more. Earlier people used to go for just songs only. Not now when they get everything online including video.
There is a scene in old Golmaal in which a guy says he came to watch just Helen's song. Contrast it with today's situation. The one popular song can be easily viewed on Youtube. You won't buy tickets for whole film just for song.
All these factors coupled with rise in regional cinema, exposure to international cinema and popularity of TV, DVD has led to massive decrease in footfalls.
People know too much about stars now due to 24/7 TV, radio channels, internet, and those making of videos and pics. No curiosity or mystique left. People check reviews, WOM and their own schedule now before deciding to watch a film whereas earlier they just saw the poster and turned up at theatres!
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