Thursday 12 February 2015 11.30 IST
Box Office India Trade Network
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The year has been a disaster so far with losses of over 100 crore in just five weeks. The three medium to big films Tevar, Baby and Shamitabh have lost over 75 crore between them while the other 8-10 releases like Alone, Hawaizaada, Dolly Ki Doli have losses of 40 crore plus between. It's unlikely that a year has seen such losses in just over a month.
The losses for Baby are minimal against the budget but it was procured at a heavy premium and that premium is a total loss. Tevar and Shamitabh have seen huge losses. This has been the trend since Diwali with PK being the only exception.
The audience has become very demanding only venturing into theatres for big budget star studded films and this type of film is months away. The only way a success is going to come in the next 2-3 months is either a surprise initial or a well budgeted film with content that can last for 3-4 weeks.
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