Mary Kom struggled on the weekdays with low collections as it recorded a 39.50 crore nett first week. The film started pretty well especially at high end multiplexes and showed good growth at multiplexes on Saturday and Sunday but collections came down pretty badly on Monday. Although the film remained pretty steady over the rest of the week, the damage had been done on Monday.
A near 40 crore nett is a reasonable figure for the first week but the film has not found appreciation with the audience so will not add much after the first week.
A film like Ragini MMS 2 which is heroine centric but in the horror/sex genre so if it is to score will do best initially and manages a 23 crore nett weekend and finishes at 46.50 crore nett. Here a so called content based film is doing a 27 crore nett weekend and struggling to double its weekend like Ragini MMS 2 really tells about how good the content really is. Overall the producers are safe as they got good prices for the film and much of the advertising was done by brands involved in the film but the investors will lose.
Writers Corner: Books, Stories & Poems
Anupamaa
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