#Story - 2/5 #Cinematography - 4/5 #Music - 4/5
Weren't The First Choices for #Highway.Sometimes second choices are better.
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edited out the handles..uggh! I'm so invested in this movie..I want it to make money..
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Highway Rides Slow But Steady
Imtiaz Ali's Highway took a slow start but word-of-mouth helped the film pick up exceptionally well. Distributors believe the film will witness good, constant business from tomorrow. On day one, distributors are expecting business to be over Rs 4 crore depending on the late-night shows, all-India, which is stupendous for a film that has a limited release.
Rajesh Thadani, Multimedia Combines, Mumbai
Highway opened at 15 per cent in the morning all over India and in Mumbai. But with every passing show, the film picked up really well and is now witnessing 60 per cent occupancy. I would not be surprised if the film sees 100-per cent occupancy by Sunday because this is one film that will grow slowly but will remain with you throughout. Today, the film might notch up Rs 4 crore all over India and around Rs 1.5 crore in Mumbai.
Brijesh Tandon, HK Tandon and Company, Delhi-UP
Imtiaz Ali is a brand but I believe the audience waited for some reviews before deciding to venture out watch the film. Highway picked up very well by evening. The youth will connect with the film and by tomorrow, footfalls will increase.
Jaspal Dhingra, Nanaskar Enterprise, East Punjab
Highway took a slow start but is a beautiful film and brilliantly shot. It is registering 60 per cent occupancy and by tomorrow, numbers will rise sharply.
Debashish Dey, Aum Moviez, West Bengal
We expected Highway to take a slow start before it grew with every successive show, and that's what happened. In the afternoon, occupancy was 30 per cent and the night shows have clocked 70 per cent. The film will earn Rs 30 lakh in our circuit today.
Sarang Chandak, Shri Rang Films, CP
Randeep Hooda and Alia Bhatt's chemistry is superb in the film. It is also a very different kind of love story. Although the film opened on a slow note, collections will grow by Monday. The audience for this film is very limited in a circuit like ours and it is a multiplex film.
Jeetu Khandelwal, Pioneer Films, Orissa
Highway is a multiplex-type film and aimed specially at the youth. The film didn't take a great opening but is now doing stable business. It's a beautiful film but will take time to grow.
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