Box Office: Aamir Khan's multiplier theory

Frequent Posters

Kyon Bey

@Sultan.Mirza

Achiever

+ 5

Sarcastic Chatterbox

Posted: 11 years ago

#41

This is BH site figures, means Taran's figures... which is always HIGHER than BOI...

In BOI - Lifetime of JTHJ is 104 cr 😆 imagine its score with 44 Cr weekend = 2.36 😲

That means for all LONG WEEKENDS 5-6 days, BH included it???

49.2 Cr for JTHJ = 120 Cr lifetime = 2.4 <<< as per BH 3 days figures

taran adarsh " @taran_adarsh

#JTHJ [India] Tue 15.23 cr, Wed 19.54 cr, Thu 14.45 cr, Fri 11.17 cr, Sat 10.38 cr, Sun 9.96 cr. Total: 80.73 cr nett.

3:01 PM - 19 Nov 2012

Quote

srkat

@srkat

Dazzler

+ 3

Posted: 11 years ago

#42

I was recently watching the original video interview of Aamir Khan (link here http://www.youtube.com/watch?v=K5zRxtXc27s) where he talks about his multiplier theory.

Some interesting things he said:

-He did talk about 3 Idiots multiplying it's weekend collections of 40 crores by 5 to get total collections 202 crores. So he said a multiplier of 5 means the film is mind-blowing.

-He then said if the same film that got 200 crore total collections got to 200 by doing a weekend of 100 crore, then multiplier is only 2 which is not good and indicates ki public ko maaza nahin aaya (public didn't enjoy the film). It seemed as if perhaps he was taking a dig at Chennai Express, which had a 100 crore opening weekend and did total collections of 227 crores, meaning a multiplier of 2.27.

-He then talked about Kahaani (even though both him and the interview got the lifetime figure of Kahaani wrong by saying it was around 90 crores 😆) but he talked about the multiplier of that film. He told the interviewer to calculate it and that it shows the film was well-loved. (If we calculate Kahaani's multiplier using Bollywood Hungama figures, it's a multiplier of 3.73).

And he said this about the multipliers:

2 means that the film is not good

3 means the film is good

3.5 means very good

4 is very very good

4.5 he said was amazing or something

and 5 is mind-blowing i think he said

Although he did emphasize "the first three days of a film" a few times, he didn't mention how to use this theory for films with extended opening long weekends (4 day weekends, 5 day weekends, 6 day weekends, etc)