KRRISH 3 Declared BLOCKBUSTER (BOI) - Page 78

When Chennai Express hit the screens, one wouldn't have thought that a film which was nothing more than a passable entertainer had the bling to have the lifetime run of over 226 crores. Somehow,Krrish 3 too has managed to evoke the same effervescent response at the box office. Beginning off with a monstrous start of over 24 crores on its 1st day, the film has been cashing well at the fertile box office position of the week.

Though releasing on a normal Friday, the film enjoyed a brilliant extended weekend at its disposal to fare well. Earning above 20 crores everyday consistently for 4 days, the film's income did not see a drop till its 1st Wednesday. However, with Chennai Express the case was quite different. The film's collections boomed over the opening weekend, but the normalcy of working days and the usual weekday drop began affecting the income from its 1st Monday itself.

The strategic positioning of Krrish 3 has been done very intelligently. The film has come after a long breath of bad releases. The next big release at the box office won't be before 15th November, which is when the film will begin to face the early pangs of screen crunch. For Chennai Express, the situation was more grave as by second week, it had to make way for OUATIMD, the third week forMadras Cafe & OUATIMD and by fourth week it had to accommodate Satyagraha along with Madras Cafe and OUATIMD as well. Krrish 3 is a singular overwhelming release till Ramleela and Rajjo hit the screens, following which it might have to squeeze up to make room for Singh Saab The Great and Gori Tere Pyaar Mein.

It isn't hard to predict that the film will tread smoothly towards the 200 crore club which so far has only 2 entrants namely, Chennai Express and 3 Idiots. Given the Diwali holidays for most younger children, as well as school and college holidays till almost the second week of the month, Krrish 3has the full fledged attention of its target audience for a while now. The lack of able competition makes it easier for the film to reach a whopping lifetime moolah over over 200 crores.

Given a systematic analysis of situations between the release situations of Chennai Express andKrrish 3, it is quite clear that the superhero flick has a solid chance of beating the lifetime moolah ofChennai Express. They both have been magnum opuses of sorts and if one maintains an objective view, Krrish 3 beating Chennai Express lifetime amount isn't an abos**tely impossible affair either. However, it is for the box office to decide if Krrish 3 manages to further the level created by SRK'sChennai Express