The real reason why Ekta backed off 4m eid release

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Posted: 12 years ago
#1

Karan Johar advised Ekta to postpone her film to avoid clash with Chennai Express.

Ekta Kappor

It is well known that Karan Johar is Ekta Kapoor's well-wisher and a close friend. So it comes as no surprise that he was the motivating factor behind her decision to postpone Once Upon A Time In Mumbaai Again to August 15 from an Eid release. The film stars Akshay Kumar and Sonakshi Sinha and is directed by Milan Luthria.

Says a source, "Last week Shah Rukh called up Jeetendra, and requested him to postpone the release ofOUATIMA as it was clashing with his own production Chennai Express. He told Jeetu that the film would eat into each others business and benefit none. So Jeetuji promised SRK that they would postpone their release. It was a purely a business decision, Ekta herself was still was not convinced about it, or happy about the decision. She felt it was unfair to ask her to back out when she was the first one to announce her film on that date when she learnt that Salman Khan would not be releasing his film on Eid day. She was hesitant to back-off and finally it was her close buddy Karan Johar who made her see reason."

It was the filmmaker's late night-visit to Ekta's office on Tuesday that finally changed her mind. "Karan has always been Ekta's genuine well-wisher and didn't want her film to suffer in any way. He told her not to be foolish and make the mistake of releasing her film on the same day. It was an emotionally tough decision for Ekta but she finally accepted the fact that business-wise it was a more practical decision to postponeOUATIMA and release it on August 15."

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Nishita123 thumbnail
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Posted: 12 years ago
#2
huh...instead of requesting Jeetu ji, why couldn't SRK move/change date for his movie since looks like Ekta was the first one to reserve that date...😕
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Posted: 12 years ago
#3

Whoever requested or whatever be d reason...d conclusion is Ekta moved her dates and not Rohit...😊
TheRager thumbnail
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Posted: 12 years ago
#4

Originally posted by: Nishita123

huh...instead of requesting Jeetu ji, why couldn't SRK move/change date for his movie since looks like Ekta was the first one to reserve that date...😕

I never understood why they decided to clash the movie with OUATIMA. Maybe because other big dates in the year were booked by people who are good friends of SRK.Confused
Anyways appreciate Akki and BT. I know many people are calling them scared but I call them smart. KJo also similarly postponed YJHD when it was clashing with Himmatwala. We saw the result. 😆
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Posted: 12 years ago
#5

Anna M.M. Vetticad 551 like this
25 minutes ago
  • "Jeetendra sir being the senior most showed the path," Shah Rukh Khan is quoted as saying in a press statement about the postponement of Balaji's Once Upon A Time in Mumbai sequel to avoid a clash with the SRK-starrer Chennai Express on August 8. Here's the full text of the press release:

    BALAJI MOTION PICTURES' ONCE UPON A TIME IN MUMBAAI DOBARA SCHEDULED FOR 15TH AUGUST, 2013: Balaji Motion Pictures' romantic drama Once Upon A Time In Mumbaai Dobara will release on Thursday, 15th August, 2013 (Independence Day).

    Shah Rukh Khan spoke to Mr. Jeetendra and a meeting was held between Mr. Jeetendra, UTV and Shah Rukh Khan to resolve the situation of both the movies releasing together, and find a win-win situation for all.

    "Keeping in mind that both weekends (8th Aug and 15th Aug) are good times for film releases, Jeetendra sir being the senior most showed the path. He took the decision to move OUATIM Dobara to 15th August. This is extremely graceful of him. UTV, Rohit and I are very happy with the decision made and we thank Jeetu sir and Balaji for the same. This should pave the way for such mature and sensible amicable understandings whenever two films release on the same day in future too," says Shah Rukh Khan.

    "My father and Shah Rukh spoke and have clearly worked out what is best for both the films. Both are big and keenly awaited and should not be made to eat into each other's business. I have huge respect for SRK and wish him the best," says Ekta Kapoor.
-SalShah4eva- thumbnail
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Posted: 12 years ago
#6

Originally posted by: Mrsimisam


Whoever requested or whatever be d reason...d conclusion is Ekta moved her dates and not Rohit...😊

😳
Nishita123 thumbnail
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Posted: 12 years ago
#7

Originally posted by: MrsMalhotra

I never understood why they decided to clash the movie with OUATIMA. Maybe because other big dates in the year were booked by people who are good friends of SRK.😕
Anyways appreciate Akki and BT. I know many people are calling them scared but I call them smart. KJo also similarly postponed YJHD when it was clashing with Himmatwala. We saw the result. 😆


Only reason I can think of to clash the movie with OUATIMA could be Eid. Eid releases usually gets great openings I think...like Salman's past Eid movies...

Yeah its good that BT, Akki agreed to move the date. But I am not sure if just one week of differnce can help much...will see.


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Posted: 12 years ago
#8
SRK "Keeping in mind that both weekends (8th Aug and 15th Aug) are good times for film releases, Jeetendra sir being the senior most showed the path. He took the decision to move OUATIM Dobara 😆to 15th August.
Edited by you2 - 12 years ago
Hello_kitta thumbnail
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Posted: 12 years ago
#9

So SRK ki faat gayi thi 😆I can understand that even his junior's film like YJHD is creating BO records so now he has to save his kingdom

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Posted: 12 years ago
#10

Originally posted by: New_nova


So SRK ki faat gayi thi 😆I can understand that even his junior's
film like YJHD is creating BO records so now he has to save his kingdom




suna hai junior ne aur ek star ki fhad ne wala hai 😆

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