'GoGoaGone doing fine!' - Komal (Pg 6 update)

Go Goa Gone makes a reasonable start while Gippi is lukewarm. Interestingly, Aashiqui 2 still going strong

Two drastically opposite films released last Friday ' Saif Ali Khan's zomcom Go Goa Gone and Karan Johar's coming- ofage film Gippi.

Mumbai- based distributor Sunny Khanna says, "If you see GGG as a Kunal Khemu film considering that Saif has done a cameo and given that it is a new concept of a zombie horror film, the numbers are decent. It made Rs 3.75 crore on Friday, Rs 3.95 crore on Saturday and Rs 4.70 crore on Sunday, making it a Rs 12.50 crore weekend. It was released on 1,150 screens ' most of them were multiplexes with a select few single screens.

You also have to take into consideration that it is an A certificate film." Adds Khanna, " Gippi collected around Rs 3.35 crore over the weekend which is very less. It could have been promoted well as there weren't any big films in competition. Last week's release Shootout At Wadala raked in approx Rs 40 crore in its first week and over the weekend it should have collected around Rs 7 crore making John Abraham's biggest film till date. Bombay Talkies' first week was a modest Rs 5.75 crore. Interestingly, Aashiqui 2 is still doing amazing business ' very rare to see a film in its third week.

Considering the fact that it features two newcomers and has been made at a modest budget, this one is a true blue smash hit.

Trade analyst Amod Mehra says, "Gippi has done reasonably well given its small-budget. It would have made approx Rs 4 crore over the weekend."

Akshaye Rathi, distributorexhibitor, adds, "GGG is a well made and an engaging film but it caters only to the urban audiences.

The lack of appeal in the smaller towns and cities has kept it from achieving big numbers.

Considering it is a niche film, it's doing just fine!" He adds, "Gippy is probably the least expensive film Dharma Productions has made in the last decade and the satellite friendliness of its genre ' leveraged along with the brand equity of Dharma and UTV ' should be enough to help it break even."

Trade analyst Komal Nahta points out, "Go Goa Gone would have collected about Rs 13 crore and Gippi on a higher scale would have been Rs 2.75 crore."

Branded as India's First Zom-Com, Illuminati Films' Go Goa Gone is a crackling feat in its first half and a limp sore in the second. However, the film was well received by the audience and critics and managed to perform well at the multiplexes.

The film by the wrap up of its first two days earned a total of 8.05 crores at the domestic box office. As per early estimates, on Sunday, the film made a business of about 5.25 Crores at the Box Office, taking its opening weekend domestic total to 13.30 Crores at the Box Office.

The multiplex audiences this week are divided between three films, the other two being Gippi and Star Trek. The Star Trek series is an obvious choice for many. Gippi too is giving Goa Goa Gone a little competition because of its teenage flavor that will appeal the target audience because of the ongoing summer vacations!

Monday collections will be fateful for the film as it decides whether the venture diversifies towards success or not.